@phdthesis{Lochner2022,
  type      = {Master Thesis},
  author    = {Carina Lochner},
  title     = {Factors influencing purchase intention for recycled products},
  journal    = {Einflussfaktoren auf die Kaufabsicht von Recyclingprodukten},
  doi       = {10.25924/opus-4632},
  pages     = {153},
  year      = {2022},
  abstract  = {The alarming degradation of the natural environment is leading many consumers to increasingly demand sustainable products. Since 2017, the global purchase intention of such products has increased by 63\%. To respond to the increasing demand, more and more companies have started producing products from sustainable materials such as recycled products. However, purchase intention does not always result in actual behavior and can vary due to different products and in country-specific contexts. Hence, it is the purpose of this study to determine which factors influence the purchase intention of recycled products and whether these factors differ between a developed country such as Germany and a developing country such as South Africa. Furthermore, the study aims to discover whether there are differences in purchase intention with regard to different product categories, whether there is an intention-behavior gap, and whether there are country-specific differences. Finally, target groups of the corresponding countries will be derived. To answer the research questions, a quantitative study was conducted using an online questionnaire in Germany (n = 603) and South Africa (n = 692). The findings demonstrate that the purchase intention for recycled products is significantly higher in South Africa than in Germany, but no significant difference in the factors influencing the purchase intention could be found. However, the factors differ in terms of the extent of their influence. Thus, the factor “Attitude / Environmental Concern” has the strongest influence in South Africa, while the factor “Value / Accessibility” has the strongest influence in Germany. Likewise, a difference could be found concerning the products, with the purchase intention for mobile phones generally smaller than for t-shirts and toilet paper. In a country-specific comparison, however, purchase intention for t-shirts is significantly higher in South Africa than in Germany. An intention-behavior gap was identified for the sample, and it was found that the age groups 25 to 49 have the strongest purchase intentions and that the purchase intention increases significantly with increasing education level.},
  language  = {en}
}