TY - JOUR U1 - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed) A1 - Buckley, P. A1 - Horn, Sierk A. T1 - Japanese multinational enterprises in China: successful adaptation of marketing strategies JF - Long Range Planning Y1 - 2009 U6 - https://doi.org/10.1016/j.lrp.2009.06.006 DO - https://doi.org/10.1016/j.lrp.2009.06.006 VL - 42. Jg. IS - H. 4 SP - 495 EP - 517 ER -