@article{BuckleyHorn2018, author = {P. Buckley and Sierk A. Horn}, title = {Japanese multinational enterprises in China: successful adaptation of marketing strategies}, series = {Long Range Planning}, volume = {42. Jg.}, number = {H. 4}, doi = {10.1016/j.lrp.2009.06.006}, pages = {495 -- 517}, year = {2018}, language = {en} }