@phdthesis{Hoffmann2020,
  type      = {Master Thesis},
  author    = {Louis Hoffmann},
  title     = {Digital transformation in destination management},
  journal    = {Digitale Transformation im Destinationsmanagement. Entwicklung eines Multi-sided Platform-Gesch{\"a}ftsmodells f{\"u}r Destinationsmanagementorganisationen},
  doi       = {10.25924/opus-3704},
  pages     = {VIII, 106},
  year      = {2020},
  abstract  = {Digitalisation poses great challenges for regional tourism management. However, many organisations are currently undergoing a transformation from a marketing to a destination management organisation (DMO), which is why only a few have managed to adopt new digital approaches and to assert themselves as DMOs within the destination and against ever growing global platforms. The presented master thesis therefore deals with this issue and aims to pave the way for DMOs to develop and use digital business models themselves. The objective of the thesis is to develop a systematic process for the development of own DMO business models and to evaluate whether the establishment of a multi-sided platform as the recipe for the success of global platform providers is also suitable for DMOs. For this purpose, an extensive literature research was conducted and semi-structured expert interviews were evaluated. In addition, the Anchor Point Canvas was developed as a supporting framework for the modelling of business models for companies with historically grown structures and constraints.},
  language  = {en}
}