TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Metzler, Thomas
A1  - Rudolph, Thomas
A1  - Linzmajer, Marc
T1  - Taktiken für rentables Omni-Channel-Management
JF  - Marketing Review St. Gallen
KW  - Omni-Channel Management
KW  - Multichannel Management
KW  - Cross-Channel Management
KW  - Marketing
Y1  - 2020
SN  - 1865-7516
SS  - 1865-7516
SN  - 1865-6544
SS  - 1865-6544
VL  - o.Jg.
IS  - H. 6: After the Hype
SP  - 54
EP  - 62
ER  -