@phdthesis{Madan2020,
  type      = {Master Thesis},
  author    = {Saurabh Madan},
  title     = {Influence of culture in the acceptance of digital tools in leadership communication},
  doi       = {10.25924/opus-3737},
  pages     = {VIII, 92},
  year      = {2020},
  abstract  = {The workplaces are changing with the increase in the use of technology, digital communication, the shift towards multicultural teams, and remote work due to COVID-19. Leaders need more collaboration and acceptance of digital communication tools such as Teams, Slack. This study aims to determine the influence of culture in the acceptance of digital tools in leadership communication. In the literature review, 3 cultures (organizational, national, Individual) were assumed. And Individual culture was tested using Schwartz (openness to change) value survey along with other qualitative questions in 1-1 interviews of Austrians and multinationals living in Austria. Analysis from findings suggests that culture plays an important role in technology acceptance of digital tools in leadership communication. This was confirmed by the Schein model and Schwartz value ratings. The culture comprises of organizational, national, regional, and individual culture. Individual culture plays an important role, but other cultural factors cannot be avoided. Key factors affecting the technology acceptance in Vorarlberg (Austria) are listed along with recommendations to leaders.},
  language  = {en}
}