@article{MetzlerRudolphLinzmajer2020, author = {Thomas Metzler and Thomas Rudolph and Marc Linzmajer}, title = {Taktiken f{\"u}r rentables Omni-Channel-Management}, series = {Marketing Review St. Gallen}, volume = {o.Jg.}, number = {H. 6: After the Hype}, issn = {1865-7516}, pages = {54 -- 62}, year = {2020}, language = {de} }