TY  - THES
U1  - Master Thesis
A1  - Hehle, Daniel
T1  - Success factors of Start-up companies in the digital industry
BT  - An empirical investigation of success factors in an international context within Spain
N2  - The term start-up has become indispensable when new ideas are to be turned into business ventures. The number of start-ups is continuously increasing, but at the same time, many new start-ups are marked by failure. The successful path from start-up to a stable business model is to be explored in more detail in this thesis. The focus here is on the various success factors and how decisive they are.
At present, start-ups are mainly focusing on the area of digitalisation, not only triggered by the Covid19 pandemic but also by the high demand for digital products and services. In the past, start-ups founded in Silicon Valley/USA have been incredibly successful. Nevertheless, currently many other countries offer decisive advantages for start-ups and are therefore more attractive than the Silicon Valley. In Europe, Spain stands out with a rapidly growing start-up scene, primarily in the metropolises of Madrid and Barcelona.
This Master's thesis aims to empirically investigate the interrelationships of the necessary success factors in the start-up scene for the country of Spain. The focus of the study here is on the digitalisation industry. Qualitative content analysis is used for closer examination and is carried out through expert interviews. Qualitative research allows a much deeper insight into the interviewees' personal experiences and examines non-measurable factors. The subsequent evaluation is intended to present correlations and provide new insights. In summary, a list of recommendations is generated to provide future founders with suitable suggestions and advice right from the start.
KW  - Spain
KW  - Start-up
KW  - Digital industry
KW  - Success
Y2  - 2021
U6  - https://doi.org/10.25924/opus-4261
DO  - https://doi.org/10.25924/opus-4261
SP  - VIII, 111
S1  - VIII, 111
ER  -