@incollection{MeermannGuenther2011,
  author    = {Axel Meermann and Heinz G{\"u}nther},
  title     = {Marke und Verpackungsgestaltung. Starke Marke contra Markenordnung und Markenarchitektur},
  series = {design2product. Beitr{\"a}ge zur empirischen Designforschung},
  editor    = {Guido Kempter and Horst O. Mayer and Karl-Heinz Weidmann},
  publisher = {Bucher},
  address   = {Hohenems u.a.},
  pages     = {105 -- 115},
  year      = {2011},
  language  = {de}
}