@phdthesis{Stadelmann2021, type = {Master Thesis}, author = {Ruth Stadelmann}, title = {The acceptance of sustainable food and beverage packaging in retail}, series = {Die Akzeptanz von nachhaltigen Lebensmittel- und Getr{\"a}nkeverpackungen im Einzelhandel. Aufzeigen von Entwicklungs- und Handlungsm{\"o}glichkeiten}, doi = {10.25924/opus-4180}, pages = {VIII, 101}, year = {2021}, abstract = {Packaging has important functions, such as the marketing function or protecting the product from spoilage. However, the supply in the supermarket must be viewed critically, as the majority of packaging is designed for single use. The question of how producers and retailers can increase customer acceptance of sustainable packaging in supermarkets has particular relevance in terms of the environmental impact of packaging waste. Although more and more customers are interested in the topic of sustainability, a gap between their attitude and behavior is apparent. This is addressed in more detail on the basis of two product categories. Expert interviews with international producers and retailers as well as a consumer survey allow the views of these three decision-makers to be taken into account. At the end, concrete recommendations for action are presented. These show that, among other things, information and transparency are essential in order to be able to influence consumers' purchasing decisions. In addition, the responsibility of all decision-makers is seen as the key to success.}, language = {en} }