@phdthesis{Ares2020, type = {Master Thesis}, author = {Graziela Ares}, title = {The internationalization of the firm}, journal = {Internationalisierung von Unternehmen. Analyse eines brasilianischen Eucalyptus-Zellstoff-Exporteurs im Jahres 2018, basierend auf den Theorien von Uppsala und Bartlett \& Ghoshal}, doi = {10.25924/opus-3639}, pages = {XIII, 144}, year = {2020}, abstract = {The present research had compared how Uppsala and Bartlett \& Ghoshal (B\&G) models explain the internationalization process of the Brazilian pulp producer Fibria. The Uppsala model describes the developments of capabilities that enable the firm to move towards higher commitments abroad. Despite its sine-qua-non dependence on foreign markets, it is unlikely that Fibria will internationalize its production to another country, given the country-specific advantages that the company has in Brazil. Nevertheless, Fibria set its structure abroad even when the direct exports would suffice to reach the markets without any foreign direct investment. B\&G deals with the aspects of the organizational structure and described the Transnational type as the evolution of the international firm. In their typology, Fibria was a Global and Ethnocentric type, but interestingly, elements of Transnational and Geocentric models were also observed in the company. Both theories overlap or complement each other in many aspects. However, they could not explain the peculiarities of the internationalization of Fibria. One reason is the lack of country-related elements in these models. Eventually, comparisons between theories such as those presented enable decision-makers to align the corporate strategy using suitable models, bearing in mind the limitations that each method entails.}, language = {en} }