@incollection{Horn2018,
  author    = {Sierk A. Horn},
  title     = {Powerbrands: Resurrecting a magic concept},
  series = {Organizational development and leadership},
  editor    = {J{\"o}rg Felfe},
  publisher = {Peter Lang},
  address   = {Frankfurt am Main},
  isbn      = {3-631-38624-9},
  pages     = {33 -- 57},
  year      = {2018},
  language  = {en}
}