TY - CHAP U1 - Buchbeitrag A1 - Horn, Sierk A. ED - Felfe, Jörg T1 - Powerbrands: Resurrecting a magic concept T2 - Organizational development and leadership Y1 - 2002 SN - 3-631-38624-9 SB - 3-631-38624-9 SP - 33 EP - 57 PB - Peter Lang CY - Frankfurt am Main ER -