@article{HornForsansCross2018,
  author    = {Sierk A Horn and Nicolas Forsans and Adam R Cross},
  title     = {The strategies of Japanese firms in emerging markets},
  journal   = {Asian Business \& Management},
  series    = {The case of the automobile industry in India},
  volume    = {9. Jg.},
  number    = {H. 3},
  pages     = {341 -- 378},
  doi       = {10.1057/abm.2010.20},
  year      = {2018},
}