@article{BuckleyHorn2018,
  author    = {P. Buckley and Sierk A. Horn},
  title     = {Japanese multinational enterprises in China: successful adaptation of marketing strategies},
  journal   = {Long Range Planning},
  volume    = {42. Jg.},
  number    = {H. 4},
  pages     = {495 -- 517},
  doi       = {10.1016/j.lrp.2009.06.006},
  year      = {2018},
}