@incollection{Horn2018,
  author    = {Sierk Horn},
  title     = {In search for global integration and coordination. Corporate identity strategies of German transnationals},
  series = {Strategies towards globalization. European and Japanese perspectives},
  editor    = {Sung-Jo Park and Seigo Hirowatari},
  publisher = {Institute for East Asia Studies},
  address   = {Berlin},
  isbn      = {3-8311-4323-4},
  pages     = {237 -- 256},
  year      = {2018},
  language  = {en}
}