@incollection{Horn2018,
  author    = {Sierk Horn},
  title     = {In search for global integration and coordination. Corporate identity strategies of German transnationals},
  booktitle = {Strategies towards globalization. European and Japanese perspectives},
  editor    = {Sung-Jo Park and Seigo Hirowatari},
  isbn      = {3-8311-4323-4},
  year      = {2018},
}