TY - CHAP U1 - Buchbeitrag A1 - Horn, Sierk ED - Park, Sung-Jo ED - Hirowatari, Seigo T1 - In search for global integration and coordination. Corporate identity strategies of German transnationals T2 - Strategies towards globalization. European and Japanese perspectives Y1 - 2002 SN - 3-8311-4323-4 SB - 3-8311-4323-4 SP - 237 EP - 256 PB - Institute for East Asia Studies CY - Berlin ER -