@incollection{Horn2018, author = {Sierk Horn}, title = {Marktforschung in Japan}, series = {Referate des 13. Deutschsprachigen Japanologentages. II) Sozial-, Geschichts- und Rechtswissenschaft}, editor = {G{\"u}nther Distelrath}, publisher = {EB Verlag}, address = {Berlin}, isbn = {978-3-86893-007-8}, pages = {157 -- 184}, year = {2018}, language = {de} }