TY  - CHAP
U1  - Buchbeitrag
A1  - Horn, Sierk
ED  - Tench, Ralph
ED  - Yeomans, Liz
T1  - Sponsorship
T2  - Exploring Public Relations
Y1  - 2006
SN  - 978-0-273-68889-1
SB  - 978-0-273-68889-1
SP  - 518
EP  - 536
PB  - Pearson Education Limited
CY  - Harlow
ER  -