@incollection{Walter2011,
  author    = {Walter, Wolfgang},
  title     = {Zielgruppenanalyse in der Designforschung},
  series = {design2product. Beitr{\"a}ge zur empirischen Designforschung},
  booktitle = {design2product. Beitr{\"a}ge zur empirischen Designforschung},
  editor    = {Kempter, Guido and Mayer, Horst O. and Weidmann, Karl-Heinz},
  publisher = {Bucher},
  address   = {Hohenems u.a.},
  pages     = {157 -- 171},
  year      = {2011},
  language  = {de}
}