@article{HornForsansCross2010,
  author    = {Horn, Sierk A and Forsans, Nicolas and Cross, Adam R},
  title     = {The strategies of Japanese firms in emerging markets},
  series = {Asian Business \& Management},
  volume    = {9. Jg.},
  journal   = {Asian Business \& Management},
  number    = {H. 3},
  doi       = {10.1057/abm.2010.20},
  pages     = {341 -- 378},
  year      = {2010},
  language  = {en}
}