@article{BuckleyHorn2009,
  author    = {Buckley, P. and Horn, Sierk A.},
  title     = {Japanese multinational enterprises in China: successful adaptation of marketing strategies},
  series = {Long Range Planning},
  volume    = {42. Jg.},
  number    = {H. 4},
  doi       = {10.1016/j.lrp.2009.06.006},
  pages     = {495 -- 517},
  year      = {2009},
  language  = {en}
}