@article{Horn2001,
  author    = {Horn, Sierk},
  title     = {Konsumg{\"u}termarketing in Japan},
  series = {Jahrbuch der Absatz- und Verbrauchsforschung},
  volume    = {47. Jg.},
  journal   = {Jahrbuch der Absatz- und Verbrauchsforschung},
  number    = {H. 4},
  pages     = {391 -- 405},
  year      = {2001},
  language  = {de}
}