@book{BeauducelLiepmannHornetal.2010,
  author    = {Beauducel, Andre and Liepmann, Detlev and Horn, Sierk and Brocke, Burkhard},
  title     = {Intelligence structure test},
  publisher = {Hogrefe},
  address   = {G{\"o}ttingen u.a.},
  pages     = {91},
  year      = {2010},
  language  = {en}
}
@article{BuckleyHorn2009,
  author    = {Buckley, P. and Horn, Sierk A.},
  title     = {Japanese multinational enterprises in China: successful adaptation of marketing strategies},
  series = {Long Range Planning},
  volume    = {42. Jg.},
  number    = {H. 4},
  doi       = {10.1016/j.lrp.2009.06.006},
  pages     = {495 -- 517},
  year      = {2009},
  language  = {en}
}
@article{BuckleyCrossHorn2012,
  author    = {Buckley, Peter J. and Cross, Adam R. and Horn, Sierk A.},
  title     = {Japanese foreign direct investment in India: An institutional theory approach},
  series = {Business History},
  volume    = {54. Jg.},
  number    = {H. 5},
  doi       = {10.1080/00076791.2012.683417},
  pages     = {657 -- 688},
  year      = {2012},
  language  = {en}
}
@article{BuckleyHornCrossetal.2013,
  author    = {Buckley, Peter J. and Horn, Sierk and Cross, Adam R. and Stillwell, John},
  title     = {The spatial redistribution of Japanese direct investment in the United Kingdom between 1991 and 2010},
  series = {Business history},
  volume    = {55. Jg.},
  number    = {H. 3},
  pages     = {405 -- 430},
  year      = {2013},
  language  = {en}
}
@article{CrossHorn2009,
  author    = {Cross, Adam R. and Horn, Sierk A.},
  title     = {The changing role of China in the transformation of corporate Japan},
  series = {Asia Pacific Business Review},
  volume    = {15. Jg.},
  number    = {H. 3},
  doi       = {10.1080/13602380802667536},
  pages     = {463 -- 476},
  year      = {2009},
  language  = {en}
}
@phdthesis{Horn2000,
  author    = {Horn, Sierk},
  title     = {Strategisches Identit{\"a}tsmanagement transnationaler Unternehmen},
  school    = {Freie Universit{\"a}t Berlin},
  pages     = {441},
  year      = {2000},
  language  = {de}
}
@article{Horn2001,
  author    = {Horn, Sierk},
  title     = {Konsumg{\"u}termarketing in Japan},
  series = {Jahrbuch der Absatz- und Verbrauchsforschung},
  volume    = {47. Jg.},
  number    = {H. 4},
  pages     = {391 -- 405},
  year      = {2001},
  language  = {de}
}
@incollection{Horn2002,
  author    = {Horn, Sierk},
  title     = {In search for global integration and coordination. Corporate identity strategies of German transnationals},
  series = {Strategies towards globalization. European and Japanese perspectives},
  editor    = {Park, Sung-Jo and Hirowatari, Seigo},
  publisher = {Institute for East Asia Studies},
  address   = {Berlin},
  isbn      = {3-8311-4323-4},
  pages     = {237 -- 256},
  year      = {2002},
  language  = {en}
}
@incollection{Horn2006,
  author    = {Horn, Sierk},
  title     = {Sponsorship},
  series = {Exploring Public Relations},
  editor    = {Tench, Ralph and Yeomans, Liz},
  publisher = {Pearson Education Limited},
  address   = {Harlow},
  isbn      = {978-0-273-68889-1},
  pages     = {518 -- 536},
  year      = {2006},
  language  = {en}
}
@incollection{Horn2009,
  author    = {Horn, Sierk},
  title     = {Marktforschung in Japan},
  series = {Referate des 13. Deutschsprachigen Japanologentages. II) Sozial-, Geschichts- und Rechtswissenschaft},
  editor    = {Distelrath, G{\"u}nther},
  publisher = {EB Verlag},
  address   = {Berlin},
  isbn      = {978-3-86893-007-8},
  pages     = {157 -- 184},
  year      = {2009},
  language  = {de}
}
@incollection{Horn2018,
  author    = {Horn, Sierk},
  title     = {Marketing strategies},
  series = {International business},
  editor    = {Buckley, Peter and Enderwick, Peter and Cross, Adam},
  publisher = {Oxford University Press},
  address   = {Oxford},
  pages     = {379 -- 418},
  year      = {2018},
  language  = {en}
}
@article{HornForsansCross2010,
  author    = {Horn, Sierk A and Forsans, Nicolas and Cross, Adam R},
  title     = {The strategies of Japanese firms in emerging markets},
  series = {Asian Business \& Management},
  volume    = {9. Jg.},
  number    = {H. 3},
  doi       = {10.1057/abm.2010.20},
  pages     = {341 -- 378},
  year      = {2010},
  language  = {en}
}
@article{Horn2016,
  author    = {Horn, Sierk A.},
  title     = {The social and psychological costs of peer review},
  series = {Journal of management inquiry},
  volume    = {25. Jg.},
  number    = {H. 1},
  doi       = {10.1177/1056492615586597},
  pages     = {11 -- 26},
  year      = {2016},
  language  = {en}
}
@article{Horn2015,
  author    = {Horn, Sierk A.},
  title     = {The front end of Interdisciplinarity},
  series = {Issues in Interdisciplinary Studies},
  volume    = {33. Jg.},
  pages     = {210 -- 240},
  year      = {2015},
  language  = {en}
}
@article{Horn2015,
  author    = {Horn, Sierk A.},
  title     = {Subsidiary capacity building in emerging markets},
  series = {Thunderbird International Business Review},
  volume    = {58. Jg.},
  number    = {H. 1},
  doi       = {10.1002/tie.21727},
  pages     = {55 -- 74},
  year      = {2015},
  language  = {en}
}
@article{Horn2013,
  author    = {Horn, Sierk A.},
  title     = {Interdisciplinary engagement as an acculturation process},
  series = {Social science Japan journal},
  volume    = {16. Jg.},
  number    = {H. 2},
  doi       = {10.1093/ssjj/jyt014},
  pages     = {251 -- 277},
  year      = {2013},
  language  = {en}
}
@incollection{Horn2003,
  author    = {Horn, Sierk A.},
  title     = {Corporate Identity japanischer Unternehmungen im Wandel},
  series = {Personalwirtschaftlicher Wandel in Japan. Gesellschaftlicher Wertewandel und Folgen f{\"u}r die Unternehmungskultur und Mitarbeiterf{\"u}hrung},
  editor    = {Dorow, Wolfgang and Groenewald, Horst},
  publisher = {Betriebswirtschaftlicher Verlag Gabler},
  address   = {Wiesbaden},
  isbn      = {3-409-12370-9},
  pages     = {115 -- 132},
  year      = {2003},
  language  = {de}
}
@incollection{Horn2002,
  author    = {Horn, Sierk A.},
  title     = {Powerbrands: Resurrecting a magic concept},
  series = {Organizational development and leadership},
  editor    = {Felfe, J{\"o}rg},
  publisher = {Peter Lang},
  address   = {Frankfurt am Main},
  isbn      = {3-631-38624-9},
  pages     = {33 -- 57},
  year      = {2002},
  language  = {en}
}
@article{HornCross2016,
  author    = {Horn, Sierk A. and Cross, Adam R.},
  title     = {Japanese production networks in India},
  series = {Asia Pacific Business Review},
  volume    = {22. Jg.},
  number    = {H. 4},
  doi       = {10.1080/13602381.2016.1168625},
  pages     = {612 -- 640},
  year      = {2016},
  abstract  = {This paper examines the determinants of subnational location choice of Japanese multinational enterprises (JMNEs) in India to investigate whether or not conventional investment behaviour as 'foot-loose' and one-off investments has given way to an agglomeration logic as Japanese foreign direct investment has intensified. Using geographic information system analysis of investment project numbers, we find that Japanese MNE behaviour in India is evolving, with complementing but complex subnational interactions of economic, institutional and infrastructure factors serving as strong determinants of location choice consistently across key phases of India's liberalization. We argue that Japanese investment decisions in India have followed a self-reinforcing dynamic whereby prior investments indeed attract further investment.},
  language  = {en}
}
@article{HornCross2009,
  author    = {Horn, Sierk A. and Cross, Adam R.},
  title     = {Japanese management at a crossroads? The changing role of China in the transformation of corporate Japan},
  series = {Asia Pacific Business Review},
  volume    = {15. Jg.},
  number    = {H. 3},
  doi       = {10.1080/13602380802667221},
  pages     = {285 -- 308},
  year      = {2009},
  language  = {en}
}
@book{HornCross2010,
  author    = {Horn, Sierk A. and Cross, Adam R.},
  title     = {Japanese multinationals in China},
  editor    = {Horn, Sierk A. and Cross, Adam R.},
  publisher = {Routledge},
  address   = {New York},
  isbn      = {978-0-415-44002-8},
  pages     = {208},
  year      = {2010},
  language  = {en}
}
@book{Horn2005,
  author    = {Horn, Sierk Aurel},
  title     = {Interkulturelle Kompetenz im Zugang zu japanischen M{\"a}rkten},
  edition   = {1. Auflage},
  publisher = {Deutscher Universit{\"a}tsverlag},
  address   = {Wiesbaden},
  isbn      = {3-8350-0019-5},
  pages     = {324},
  year      = {2005},
  language  = {de}
}
@incollection{HornBeauducelLiepmann2011,
  author    = {Horn, Sierk and Beauducel, Andre and Liepmann, Detlev},
  title     = {Faceted intelligence concept in Japan},
  series = {Emerging perspectives in japanese human resource management},
  editor    = {Horn, Sierk A.},
  publisher = {Peter Lang},
  address   = {Frankfurt M.},
  isbn      = {978-3-631-62098-4},
  pages     = {73 -- 100},
  year      = {2011},
  language  = {en}
}
@incollection{HornHolden2018,
  author    = {Horn, Sierk and Holden, Nigel},
  title     = {Language and the development of trade networks in Early Modern Europe: modern reflexes, unexpected consequences},
  series = {The Routledge companion to the geography of international business},
  editor    = {Cook, Gary and Johns, Jennifer and McDonald, Frank and Beaverstock, Jonathan and Pandit, Naresh},
  publisher = {Routledge},
  address   = {Abingdon, Oxon u.a.},
  isbn      = {978-1-138-95334-5},
  pages     = {394 -- 409},
  year      = {2018},
  language  = {en}
}
@incollection{HornHorn2007,
  author    = {Horn, Sierk and Horn, Katrin},
  title     = {Retailing and Consumption in China},
  series = {System transformation in comparative perspective. Affinity and diversity in institutional, structural and cultural patterns},
  editor    = {Jovanovic, Mica},
  publisher = {Lit},
  address   = {Berlin},
  pages     = {333 -- 363},
  year      = {2007},
  language  = {en}
}
@incollection{HornLiepmannBeauducel2011,
  author    = {Horn, Sierk and Liepmann, Detlev and Beauducel, Andre},
  title     = {Applied perspectives on recruiting and work assessment in Japan},
  series = {Emerging perspectives in Japanese human resource management},
  editor    = {Horn, Sierk A.},
  publisher = {Peter Lang},
  address   = {Frankfurt am Main},
  isbn      = {978-631-62098-4-2011},
  pages     = {101 -- 128},
  year      = {2011},
  language  = {en}
}
@incollection{HornWittekIguchi2018,
  author    = {Horn, Sierk and Wittek, Bernhard and Iguchi, Chie},
  title     = {Japanese foreign direct investment in Thailand: promoting an 'interactive' institutional approach},
  series = {Routledge handbook of Japanese foreign policy},
  editor    = {McCarthy, Mary},
  publisher = {Routledge},
  address   = {Abingdon, Oxon u.a.},
  isbn      = {978-1-317-28492-5},
  pages     = {281 -- 305},
  year      = {2018},
  language  = {en}
}