TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Buckley, P.
A1  - Horn, Sierk A.
T1  - Japanese multinational enterprises in China: successful adaptation of marketing strategies
JF  - Long Range Planning
Y1  - 2009
U6  - https://doi.org/10.1016/j.lrp.2009.06.006
DO  - https://doi.org/10.1016/j.lrp.2009.06.006
VL  - 42. Jg.
IS  - H. 4
SP  - 495
EP  - 517
ER  - 
TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Horn, Sierk A.
A1  - Cross, Adam R.
T1  - Japanese management at a crossroads? The changing role of China in the transformation of corporate Japan
JF  - Asia Pacific Business Review
Y1  - 2009
U6  - https://doi.org/10.1080/13602380802667221
DO  - https://doi.org/10.1080/13602380802667221
VL  - 15. Jg.
IS  - H. 3
SP  - 285
EP  - 308
ER  - 
TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Cross, Adam R.
A1  - Horn, Sierk A.
T1  - The changing role of China in the transformation of corporate Japan
JF  - Asia Pacific Business Review
Y1  - 2009
U6  - https://doi.org/10.1080/13602380802667536
DO  - https://doi.org/10.1080/13602380802667536
VL  - 15. Jg.
IS  - H. 3
SP  - 463
EP  - 476
ER  -