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Enable service interaction and value co-creation for small and medium-sized enterprises through an innovation-method-framework

  • Small and medium-sized enterprises often face resource deficits and there- fore depend on cooperating with other actors to stay innovative in a competitive environment. Establishing and maintaining actual co-creation and service inter- action strategies however is challenging. A reason for this is the complexity of finding methodologies and tools to create valuable outcome and the lack of knowledge of collaboration toolsets, also in virtual environments. This paper introduces an Innovation-Method-Framework consisting of innovation methods for increased service interaction and value co-creation among service stakeholders. Also, toolsets for the framework’s practical application are provided.

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Author:Hanno Kalkhofer, Nicola Moosbrugger, Annette Ulmer, Martin DoblerORCiD
Parent Title (German):Smart Services Summit. Smart Services Supporting the New Normal
Publisher:Springer Nature
Place of publication:Zurich, Switzerland
Editor:Shaun West, Jürg Meierhofer, Utpal Mangla
Document Type:Conference Proceeding
Year of publication:2022
Release Date:2023/02/06
Tag:Collaboration; Digital collaboration tools; Service interaction; Service-dominant logic; Value co-creation
Number of pages:10
First Page:127
Last Page:136
Organisationseinheit:Forschung / Forschungszentrum Business Informatics
DDC classes:000 Allgemeines, Informatik, Informationswissenschaft
JEL-Classification:M Business Administration and Business Economics; Marketing; Accounting / M1 Business Administration
Open Access?:nein
Peer review:wiss. Beitrag, peer-reviewed
Publicationlist:Dobler, Martin
Ulmer, Annette
Kalkhofer, Hanno