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Success factors of Start-up companies in the digital industry

  • The term start-up has become indispensable when new ideas are to be turned into business ventures. The number of start-ups is continuously increasing, but at the same time, many new start-ups are marked by failure. The successful path from start-up to a stable business model is to be explored in more detail in this thesis. The focus here is on the various success factors and how decisive they are. At present, start-ups are mainly focusing on the area of digitalisation, not only triggered by the Covid19 pandemic but also by the high demand for digital products and services. In the past, start-ups founded in Silicon Valley/USA have been incredibly successful. Nevertheless, currently many other countries offer decisive advantages for start-ups and are therefore more attractive than the Silicon Valley. In Europe, Spain stands out with a rapidly growing start-up scene, primarily in the metropolises of Madrid and Barcelona. This Master's thesis aims to empirically investigate the interrelationships of the necessary success factors in the start-up scene for the country of Spain. The focus of the study here is on the digitalisation industry. Qualitative content analysis is used for closer examination and is carried out through expert interviews. Qualitative research allows a much deeper insight into the interviewees' personal experiences and examines non-measurable factors. The subsequent evaluation is intended to present correlations and provide new insights. In summary, a list of recommendations is generated to provide future founders with suitable suggestions and advice right from the start.

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Author:Daniel Hehle
Subtitle (English):An empirical investigation of success factors in an international context within Spain
Advisor:Jürgen Polke
Document Type:Master's Thesis
Year of publication:2021
Publishing Institution:FH Vorarlberg (Fachhochschule Vorarlberg)
Granting Institution:FH Vorarlberg (Fachhochschule Vorarlberg)
Release Date:2021/11/02
Tag:Digital industry; Spain; Start-up; Success
Number of pages:VIII, 111
DDC classes:300 Sozialwissenschaften / 330 Wirtschaft
JEL-Classification:M Business Administration and Business Economics; Marketing; Accounting
Open Access?:ja
Course of Studies:International Management & Leadership
Licence (German):License LogoUrhG - The Austrian Copyright Act applies - Es gilt das österr. Urheberrechtsgesetz