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Japanese multinational enterprises in China: successful adaptation of marketing strategies

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Author:P. Buckley, Sierk A. Horn
Parent Title (English):Long Range Planning
Document Type:Article
Year of publication:2009
Release Date:2020/07/15
Volume:42. Jg.
Issue:H. 4
First Page:495
Last Page:517
Peer review:wiss. Beitrag, peer-reviewed
Publicationlist:Horn, Sierk