The impact of transatlantic transportation in the German natural cosmetics market
- With green cosmetics becoming widely used in Germany, this research would like to fill a research gap and investigate the impact of transatlantic transportation on the willingness of German customers to purchasing the product. With growing environmental awareness this information might be decisive for companies willing to expand internationally. They can take it into consideration when creating their international expansion strategy and deciding for the mode of entry. Current research also explores the option of targeting the customers with marketing messages to share information about the low environmental impact of the transatlantic transport. It tests different marketing messages and analyses their impact on green purchase intention.
| Author: | Eszter Razso |
|---|---|
| DOI: | https://doi.org/10.25924/opus-4260 |
| Advisor: | Roland Alton-Scheidl |
| Document Type: | Master's Thesis |
| Language: | English |
| Year of publication: | 2021 |
| Publishing Institution: | FH Vorarlberg (Fachhochschule Vorarlberg) |
| Granting Institution: | FH Vorarlberg (Fachhochschule Vorarlberg) |
| Release Date: | 2021/10/04 |
| Number of pages: | X, 61 |
| DDC classes: | 300 Sozialwissenschaften / 330 Wirtschaft |
| Open Access?: | ja |
| Course of Studies: | Betriebswirtschaft: International Marketing & Sales |
| Licence (German): |  UrhG - The Austrian Copyright Act applies - Es gilt das österr. Urheberrechtsgesetz |
