Powerbrands: Resurrecting a magic concept
Author: | Sierk A. Horn |
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ISBN: | 3-631-38624-9 |
Parent Title (English): | Organizational development and leadership |
Publication Series: | Wirtschaftspsychologie, Band 11 |
Publisher: | Peter Lang |
Place of publication: | Frankfurt am Main |
Editor: | Jörg Felfe |
Document Type: | Part of a Book |
Language: | English |
Year of publication: | 2002 |
Release Date: | 2020/07/15 |
First Page: | 33 |
Last Page: | 57 |
Organisationseinheit: | Wirtschaft |
Publicationlist: | Horn, Sierk |