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Powerbrands: Resurrecting a magic concept

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Author:Sierk A. Horn
Parent Title (English):Organizational development and leadership
Publication Series:Wirtschaftspsychologie, Band 11
Publisher:Peter Lang
Place of publication:Frankfurt am Main
Editor:Jörg Felfe
Document Type:Part of a Book
Year of publication:2002
Release Date:2020/07/15
First Page:33
Last Page:57
Publicationlist:Horn, Sierk