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Taktiken für rentables Omni-Channel-Management

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Metadaten
Author:Thomas Metzler, Thomas Rudolph, Marc Linzmajer
ISSN:1865-7516
ISSN:1865-6544
Parent Title (German):Marketing Review St. Gallen
Document Type:Article
Language:German
Year of publication:2020
Release Date:2021/01/28
Tag:Cross-Channel Management; Marketing; Multichannel Management; Omni-Channel Management
Volume:o.Jg.
Issue:H. 6: After the Hype
First Page:54
Last Page:62
Organisationseinheit:Wirtschaft
Open Access?:nein
Peer review:wiss. Beitrag, peer-reviewed
Publicationlist:Metzler, Thomas
Bibliographie 2020