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Konsumgütermarketing in Japan

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Metadaten
Author:Sierk Horn
Parent Title (German):Jahrbuch der Absatz- und Verbrauchsforschung
Subtitle (German):Entwicklungspotenziale des Markenmanagements
Document Type:Article
Language:German
Year of publication:2001
Release Date:2020/07/15
Volume:47. Jg.
Issue:H. 4
First Page:391
Last Page:405
Organisationseinheit:Wirtschaft
Publicationlist:Horn, Sierk