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ÖMG Conference 2019
(2019)
X-ray microtomography is a nondestructive, three-dimensional inspection technique applied across a vast range of fields and disciplines, ranging from research to industrial, encompassing engineering, biology, and medical research. Phasecontrast imaging extends the domain of application of x-ray microtomography to classes of samples that exhibit weak attenuation, thus appearing with poor contrast in standard x-ray imaging. Notable examples are low-atomic-number materials, like carbon-fiber composites, soft matter, and biological soft tissues.We report on a compact and cost-effective system for x-ray phase-contrast microtomography. The system features high sensitivity to phase gradients and high resolution, requires a low-power sealed x-ray tube, a single optical element, and fits in a small footprint. It is compatible with standard x-ray detector technologies: in our experiments, we have observed that single-photon counting offered higher angular sensitivity, whereas flat panels provided a larger field of view. The system is benchmarked against knownmaterial phantoms, and its potential for soft-tissue three-dimensional imaging is demonstrated on small-animal organs: a piglet esophagus and a rat heart.We believe that the simplicity of the setupwe are proposing, combined with its robustness and sensitivity, will facilitate accessing quantitative x-ray phase-contrast microtomography as a research tool across disciplines, including tissue engineering, materials science, and nondestructive testing in general.
X-ray micro tomography of three-dimensional embroidered current collectors for lithium-ion batteries
(2016)
Stress testing is part of today’s bank risk management and often required by the governing regulatory authority. Performing such a stress test with stress scenarios derived from a distribution, instead of pre-defined expert scenarios, results in a systematic approach in which new severe scenarios can be discovered. The required scenario distribution is obtained from historical time series via a Vector-Autoregressive time series model. The worst-case search, i.e. finding the scenario yielding the most severe situation for the bank, can be stated as an optimization problem. The problem itself is a constrained optimization problem in a high-dimensional search space. The constraints are the box constraints on the scenario variables and the plausibility of a scenario.
The latter is expressed by an elliptic constraint. As the evaluation of the stress scenarios is performed with a simulation tool, the optimization problem can be seen as black-box optimization problem. Evolution Strategy, a well-known optimizer for black-box problems, is applied here. The necessary adaptations to the algorithm are explained and a set of different algorithm design choices are investigated. It is shown that a simple box constraint handling method, i.e. setting variables which violate a box constraint to the respective boundary of the feasible domain, in combination with a repair of implausible scenarios provides good results.
Companies worldwide and, therefore, companies from Vorarlberg face a common problem: the lack of skilled workers that led to the so-called “war for talents” in the last decades. This problem encouraged scientists to investigate the importance of many different monetary incentives and non-cash benefits to win this war for talents. This master’s thesis aims to examine if and how companies in Vorarlberg already use non-cash benefits. Furthermore, the most important benefits and their influence on the attractiveness of job advertisements are identified.
For this purpose, interviews with three HR managers from companies in Vorarlberg are carried out. Subsequently, in a quantitative survey, 21 different monetary incentives and non-cash benefits, intangible non-cash benefits, and corporate culture are evaluated by 316 participants. Furthermore, the participants ranked five different job advertisements to conceive results on the research questions.
The results clearly show that non-cash benefits are far more critical for future employees than classical monetary incentives. Although the number of international participants was lower than the number of Austrian and German participants (41 to 81 to 194), it is still obvious that independent of nationality, non-cash benefits can lead to a competitive advantage for companies in Vorarlberg. The interviews show that companies already work with such benefits in their daily business but do not strategically communicate on the topic.
To summarize, it can be concluded that a variety of non-cash benefits should be implemented within a company and also should be mentioned in job advertisements as they can help to attract more applicants not only from Austria but also from abroad and, therefore, help to win the war for talents.
This chapter is about school suspension through a social work lens. Young people like Martin require the collective to belong, to be a member of a group, to realise their social needs. This is the basic requirement of human mental and social stability. Suspension stands in opposition because it legitimises social exclusion and disregards the linkage between the individual and collective (Bunge 2003). This chapter advocates for a whole systems approach to tackle social problems and develop sustainable interventions that facilitate young peoples’ needs realisation at school.
In this paper, low-loss Y-branch splitters up to 128 splitting ratio are designed, simulated, and optimized by using 2D beam propagation method in OptiBPM tool by Optiwave. For an optical waveguide, a silica-on-silicon material platform is used. The splitters were designed as a planar structure for a telecommunication operating wavelength of 1.55 m. According to the minimum insertion loss and minimum non-uniformity, the optimum length for each Y-branch is determined. The influence of the pre-defined S-Bend waveguide shapes (Arc, Cosine, Sine) and of the waveguide core size reduction on the splitter performance has been also studied. The obtained simulation results of all designed splitters with different S-Bend shape waveguides together with the different waveguide core sizes are discussed and compared with each other.
Greater specific energy densities in lithium-ion batteries can be achieved by using three-dimensional (3D) porous current collectors, which allow for greater areal mass loadings of the electroactive material. In this paper, we present the use of embroidered current collectors for the preparation of thick, pouch-type Li-ion batteries. Experiments were performed on LiFePO 4 (LFP) water-based slurries using styrene-butadiene rubber (SBR) as binder and sodium carboxymethyl cellulose (CMC) as thickener, and formulations of different rheological characteristics were investigated. The electrochemical performance (cyclic voltammetry, rate capability) and morphological characteristics of the LFP half-pouch cells (X-ray micro computed tomography and scanning electron microscopy) were compared between the formulations. An optimum electrode formulation was identified, and a mechanism is proposed to explain differences between the formulations. With the optimum electrode formulation, 350 µm casted electrodes with high mechanical stability were achieved. Electrodes exhibited 4–6 times greater areal mass loadings (4–6 mAh cm −2 ) and 50% greater electroactive material weight than with foils. In tests of half- and full-pouch embroidered cells, a 50% capacity utilization at 1C-rate and 11% at 2C-rate were observed, with a full recovery at C/5-rate. The cycling stability was also maintained over 55 cycles.
The classification of waste with neural networks is already a topic in some scientific papers. An application in the embedded systems area with current AI processors to accelerate the inference has not yet been discussed. In this master work a prototype is created which classifies waste objects and automatically opens the appropriate container for the object. The area of application is in the public space.
For the classification a dataset with 25,681 images and 11 classes is created to re-train the Convolution Neuronal Networks EfficientNet-B0, MobileNet-v2 and NASNet-mobile. These Convolution Neuronal Networks run on the current Edge \acrshort{ai} processors from Google, Intel and Nvidia and are compared for performance, consumption and accuracy.
The master thesis evaluates the result of these comparisons and shows the advantages and disadvantages of the respective processors and the CNNs. For the prototype, the most suitable combination of hardware and AI architecture is used and exhibited at the university fair KasetFair2020. An opinion survey on the application of the machine is conducted.
If left uncontrolled, electric vehicle charging poses severe challenges to distribution grid operation. Resulting issues are expected to be mitigated by charging control. In particular, voltage-based charging control, by relying only on the local measurements of voltage at the point of connection, provides an autonomous communication-free solution. The controller, attached to the charging equipment, compares the measured voltage to a reference voltage and adapts the charging power using a droop control characteristic. We present a systematic study of the voltage-based droop control method for electric vehicles to establish the usability of the method for all the currently available residential electric vehicle charging possibilities considering a wide range of electric vehicle penetrations. Voltage limits are evaluated according to the international standard EN50160, using long-term load flow simulations based on a real distribution grid topology and real load profiles. The results achieved show that the voltage-based droop controller is able to mitigate the under voltage problems completely in distribution grids in cases either deploying low charging power levels or exhibiting low penetration rates. For high charging rates and high penetrations, the control mechanism improves the overall voltage profile, but it does not remedy the under voltage problems completely. The evaluation also shows the controller’s ability to reduce the peak power at the transformer and indicates the impact it has on users due to the reduction in the average charging rates. The outcomes of the paper provide the distribution grid operators an insight on the voltage-based droop control mechanism for the future grid planning and investments.
Violation-mitigation-based method for PV hosting capacity quantification in low voltage grids
(2022)
Hosting capacity knowledge is of great importance for distribution utilities to assess the amount of PV capacity possible to accommodate without troubling the operation of the grid. In this paper, a novel method to quantify the hosting capacity of low voltage grids is presented. The method starts considering a state of fully exploited building rooftop solar potential. A downward process is proposed - from the starting state with expected violations on the grid operation to a state with no violations. In this process, the installed PV capacity is progressively reduced. The reductions are made sequentially and selectively aiming to mitigate specific violations: nodes overvoltage, lines overcurrent and transformer overloading. Evaluated on real data of fourteen low voltage grids from Austria, the method proposed exhibits benefits in terms of higher hosting capacities and lower computational costs compared to stochastic methods. Furthermore, it also quantifies hosting capacity expansions achievable by overcoming the effect of the violations. The usage of a potential different from solar rooftops is also presented, demonstrating that a user-defined potential allows to quantify the hosting capacity in a more general setting with the method proposed.
Varying mindsets in Design Thinking. Why they change during the process and how to nudge them
(2019)
Objectives: The MetabQoL 1.0 is the first disease-specific health related quality of life (HrQoL) questionnaire for patients with intoxication-type inherited metabolic disorders. Our aim was to assess the validity and reliability of the MetabQoL 1.0, and to investigate neuropsychiatric burden in our patient population. Methods: Data from 29 patients followed at a single center, aged between 8 and 18 years with the diagnosis of methylmalonic acidemia (MMA), propionic acidemia (PA) or isovaleric acidemia (IVA), and their parents were included. The Pediatric Quality of Life Inventory (PedsQoL) was used to evaluate the validity and reliability of MetabQoL 1.0.
Results: The MetabQoL 1.0 was shown to be valid and reliable (Cronbach's alpha: 0.64–0.9). Fourteen out of the 22 patients (63.6%) formally evaluated had neurological findings. Of note, 17 out of 20 patients (85%) had a psychiatric disorder when evaluated formally by a child and adolescent psychiatrist. The median mental scores of the MetabQoL 1.0 proxy report were significantly higher than those of the self report (p = 0.023). Patients with neonatal-onset disease had higher MetabQoL 1.0 proxy physical (p = 0.008), mental (p = 0.042), total scores (p = 0.022); and self report social (p = 0.007) and total scores (p = 0.043) than those with later onset disease.
Conclusions: This study continues to prove that the MetabQoL 1.0 is an effective tool to measure what matters in intoxication-type inherited metabolic disorders. Our results highlight the importance of clinical assessment complemented by patient reported outcomes which further expands the evaluation toolbox of inherited metabolic diseases.
We have investigated the ablation behaviour of single crystal SrTiO3 <100> with focus on the influence of the pulse duration at a wavelength of 248 nm. The experiments were performed with KrF-excimer lasers with pulse durations of 34 ns and 500 fs, respectively. Femtosecond-ablation turns out to be more efficient by one order of magnitude and to eliminate the known problem of cracking of SrTiO3 during laser machining with longer pulses. In addition, the cavities ablated with femtosecond pulses display a smoother surface with no indication of melting and well-defined, sharp edges. These effects can be explained by the reduced thermal shock effect on the material by using ultrashort pulses.
Adult muscle carnitine palmitoyltransferase (CPT) II deficiency is a rare autosomal recessive disorder of long-chain fatty acid metabolism. It is typically associated with recurrent episodes of exercise-induced rhabdomyolysis and myoglobinuria, in most cases caused by a c.338C > T mutation in the CPT2 gene. Here we present the pedigree of one of the largest family studies of CPT II deficiency caused by the c.338C > T mutation, documented so far. The pedigree comprises 24 blood relatives
of the index patient, a 32 year old female with genetically proven CPT II deficiency. In total, the mutation was detected in 20 family members, among them five homozygotes and 15 heterozygotes. Among all homozygotes, first symptoms of CPT II deficiency occurred during childhood. Additionally, two already deceased relatives of the index patient were carriers of at least one copy of the genetic variant, revealing a remarkably high prevalence of the c.338C > T mutation within the tested family. Beside the index patient, only one individual had been diagnosed with CPT II deficiency prior to this study and three cases of CPT II deficiency were newly detected by this family study, pointing
to a general underdiagnosis of the disease. Therefore, this study emphasizes the need to raise awareness of CPT II deficiency for correct diagnosis and accurate management of the disease.
In recent years, ultrashort pulsed lasers have increased their applicability for industrial requirements, as reliable femtosecond and picosecond laser sources with high output power are available on the market. Compared to conventional laser sources, high quality processing of a large number of material classes with different mechanical and optical properties is possible. In the field of laser cutting, these properties enable the cutting of multilayer substrates with changing material properties. In this work, the femtosecond laser cutting of phosphor sheets is demonstrated. The substrate contains a 230 micrometer thick silicone layer filled with phosphor, which is embedded between two glass plates. Due to the softness and thermal sensitivity of the silicone layer in combination with the hard and brittle dielectric material, the separation of such a material combination is challenging for both mechanical separation processes and cutting with conventional laser sources. In our work, we show that the femtosecond laser is suitable to cut the substrate with a high cutting edge quality. In addition to the experimental results of the laser dicing process, we present a universal model that allows predicting the final cutting edge geometry of a multilayer substrate.
Ultrafast-laser manufacture of radially emitting optical fiber diffusers for medical applications
(2018)
The e-commerce market has been growing for years and this trend seems to be continuing. Online stores for clothing are very successful. It seems that hardly any company can afford not to have a digital presence. This goes hand in hand with the fact that the range of products on offer to customers is getting bigger and bigger. But it's not just the range that's getting bigger, it's also the effort customers have to make to find the right product. For this reason, many successful online stores are already relying on AI. In doing so, companies are creating opportunities for customers that an employee could hardly manage. Implemented on the website, AI can check inventory, update it in real time, predict trends and evaluate customer or user data and make suitable recommendations. This is important for the customer because with the huge choice available, for one thing, personalization is increasingly important and being presented with a relevant selection. A central question is whether the recommendations are trustworthy and whether they can be equated with a real salesperson advising the customer. After all, trust is relevant in longterm customer relationships in that it leads to loyalty and satisfaction, which in turn increases the intention to repurchase. The recommendation tools mentioned are also of particular interest for another reason. On the one hand, they help customers to get a relevant selection of the offer and thus to get faster to the desired one. On the other hand, they are relevant for companies not only because of customer satisfaction, but also because of the chance to reduce returns. The large online stores for clothing offer their customers very generous opportunities to return the goods free of charge. In doing so, the companies have responded to customer wishes, because hardly anything is more important to them when it comes to online shopping: free returns. In this way, customers have minimized the risk of having to keep goods that do not fit or please them. This thesis examines whether recommendation tools can help customers to better assess the sizes and properties of clothing, so that they receive more suitable clothing and do not even feel the need to order several sizes of the same item of clothing. It can therefore be assumed that trust in the recommendations of the AI tools reduces uncertainty, which in turn should reduce the intention to return goods. Another assumption to be tested is that of the perceived usefulness of the recommendation tools. As a prerequisite to get an assessment of these assumptions is the usage of the tools. Therefore, a survey was initiated in the DACH region to assess the extent to which usage influences the factors mentioned. It was found by means of a regression analysis that the frequency of online purchases, mediated by perceived usefulness, explains the influence on trust.
Transparent laser-structured glasses with superhydrophilic properties for anti-fogging applications
(2019)
Ultrashort pulse laser structuring enables direct modification of glass surfaces to generate superhydrophilic properties for anti-fogging applications. This approach makes coatings dispensable and the generated surfaces remain thermally, mechanically, and chemically resistant. However, the laser-generated structures usually cause scattering, which decreases transmission and may disturb the vision through the modified glass in the dry state. The aim of this study was to find a laser-processing strategy to achieve superhydrophilic, anti-fogging properties on glass surfaces with maximum transmission and minimal visual perception of the generated structure. For this purpose, we used an ultrashort-pulsed laser to generate periodic patterns of rippled circles or rough holes with varying pitch. The water contact angle and transmission of the structured glasses were measured as a function of the structured area. It was found that a periodic pattern of holes, which covers less than 1% of the surface, is already sufficient to reach the superhydrophilic state (contact angle < 5°) and provides nearly the same transmission as pristine glass. Pictures of objects imaged through dry, structured glasses, which were placed close to the lens or object, showed in both cases only a minimal decrease of contrast. If this minor drawback can be accepted, this direct laser structuring approach could be an interesting alternative to coating-based techniques and leaves even room to apply additional coatings for the fabrication of multi-functional special glasses.
Data is the new oil,” said British Mathematician and Tesco marketing mastermind Clive Humbly1. Data has also been described as the backbone of digital retail enterprises2 and the currency of the digital age. Whether these statements live up to be true is debatable, but what is certain is the fact that the internet age has contributed to the avalanche of data witnessed today. In a century dominated by predictive analysis and artificial intelligence, it is no surprise that by the end of the last decade, data companies Apple, Amazon and Microsoft closed as the world´s first trillion-dollar companies, with their revenues dwarfing economies of several countries across the globe.3The recognition of the importance of data in today´s economy bears with it the responsibility to protecting its owners. While this intricate balance has long been the subject of legal analysis the General Data Protection Regulation, 2018, is hailed as the world´s most comprehensive and strict data protection regime currently in force. In addition to protecting the personal data of persons from its member countries, the Regulation also seeks to ensure the same protection accompanies any data transferred out of the European Union to other countries. It is almost 5 years since the Regulation was passed and process of implementation into business operations an important topic of discussion. Of importance to this study are the Modernized Standard Contractual Clauses, a tool of data transfer to countries outside the EU, which replace the three sets of SCCs adopted by the now repealed Data Protection Directive 94/46. These Standard Contractual Clauses came into effect on 27th September 2021, and companies have until 27th September 2022 to rely on the old set of clauses. With this deadline coming up, how far have the clauses been integrated into operations by businesses in Austria and the EU?
Towards a strategic management framework for engineering of organizational robustness and resilience
(2020)
Towards a novel infrastructure for conducting high productive cloud-based scientific analytics
(2016)
Towards a high productivity automatic analysis framework for classification. An initial study
(2013)
In this work, we present a significant step toward in vivo ophthalmic optical coherence tomography and angiography on a photonic integrated chip. The diffraction gratings used in spectral-domain optical coherence tomography can be replaced by photonic integrated circuits comprising an arrayed waveguide grating. Two arrayed waveguide grating designs with 256 channels were tested, which enabled the first chip-based optical coherence tomography and angiography in vivo three-dimensional human retinal measurements. Design 1 supports a bandwidth of 22 nm, with which a sensitivity of up to 91 dB (830 µW) and an axial resolution of 10.7 µm was measured. Design 2 supports a bandwidth of 48 nm, with which a sensitivity of 90 dB (480 µW) and an axial resolution of 6.5 µm was measured. The silicon nitride-based integrated optical waveguides were fabricated with a fully CMOS-compatible process, which allows their monolithic co-integration on top of an optoelectronic silicon chip. As a benchmark for chip-based optical coherence tomography, tomograms generated by a commercially available clinical spectral-domain optical coherence tomography system were compared to those acquired with on-chip gratings. The similarities in the tomograms demonstrate the significant clinical potential for further integration of optical coherence tomography on a chip system.
A trend from centralized to decentralized production is emerging in the manufacturing domain leading to new and innovative approaches for long-established production methods. A technology supporting this trend is Cloud Manufacturing, which adapts technologies and concepts known from cloud computing to the manufacturing domain. A core aspect of Cloud Manufacturing is representing knowledge about manufacturing, e.g., machine capabilities, in a suitable form. This knowledge representation should be flexible and adaptable so that it fits across various manufacturing domains, but, at the same time, should also be specific and exhaustive. We identify three core capabilities that such a platform has to support, i.e., the product, the process and the production.We propose representing this knowledge in semantically specified knowledge graphs, essentially creating three through features interconnected ontologies each representing a facet of manufacturing. Finally, we present an exemplary implementation of a Cloud Manufacturing platform using this representation and its advantages.
In an oversaturated market, companies are required to use innovative and, above all, creative advertising methods to capture their customers’ attention, and thus differentiate themselves from rival businesses. To this end, companies have been increasingly relying on the use of humor, a phenomenon that remains highly subjective and is perceived differently by each individual. This master’s thesis, which was completed as part of the International Marketing and Sales program at the FH Vorarlberg, focuses on this phenomenon of humor as well as its impact on advertising perception. With the aid of three different theories, the term “humor” is defined. Furthermore, this study explains and researches the so-called vampire effect, wherein various factors (in this case humor) draw attention away from the actual advertising message. In addition, this thesis takes a closer look at involvement, as a person’s involvement or interest in a brand or product can influence brand and product recall and recognition. An online survey was conducted to determine whether the vampire effect caused by humor is able to influence brand and product recall. In other words, this concerns whether the viewer can still remember the brand and product afterward or whether the humor employed triggers the vampire effect. Furthermore, this thesis explored whether the vampire effect caused by humor is able to influence brand and product recognition. Recall is the retrieval of information from memory without direct cues, whereas recognition refers to the recognition of information when it is presented again. Furthermore, within this context, it was discovered that brand and product recall varies with low and high involvement viewers of the advertisement. In other words, this means that the strength of the vampire effect caused by humor changes depending on the strength of the viewer’s involvement. During the course of this research, it was further observed that the humor employed significantly affects the perception of the advertising message, thus confirming the existence of the vampire effect. This effect also influences both brand as well as product recall and recognition. In both cases, participants in the survey were less able to remember the product and brand in the humorous advertising. Furthermore, it was proven that people with low involvement in the advertised product group are more heavily affected by the vampire effect. As such, they are more likely to not remember the product or brand after seeing the advertisement.
The thorny issue of time
(2023)
The spatial redistribution of Japanese direct investment in the United Kingdom between 1991 and 2010
(2013)
The Convention on the Rights of the Child (CRC) is a human rights framework in the context of multi-level governance child protection policies central to social work education and practice (United Nations, 1989). In line with this statement, children’s rights-based education introduces undergraduate social work students to the principles of the CRC, namely participation, protection, harm prevention and provision, to facilitate knowledge acquisition by building core competencies for critical practice (IFSW, 2002). It equips social workers with analytical and advocacy skills that foster critical thinking and creativity in the juxtaposition between child protection, autonomy and self-determination.
This chapter provides insights for social work education to locate and analyse the underlying casualties of social problems using a problem and resource framework, the w-questions (Geiser, 2015). The framework is used to develop theory driven social work interventions as illustrated against the backdrop the anonymised case study, Amira, an accompanied child asylum seeker in Austria (Fritsche, Glawischnig, & Wolfsegg, 2019). Correspondingly, CRC is addressed along a continuum between human needs fulfilment and human right entitlements (Obrecht, 2009; IFSW, 2002; Ife, 2012). The concept of need is understood as tension in our concrete biological and psychological bio-values and states (Obrecht, 2009, p. 27). The assertion is that when children lack support or are obstructed from achieving their equal right to education due to social, cultural or economic barriers, this exacerbates social marginalisation because it deprives them of membership in the school social system. Social marginalisation thwarts the fulfilment of needs and weakens social cohesion by causing alienation and anomie (Mayrhofer, 2015). The tentative conclusion is that knowledge and practice models that link human needs and children’s rights equip social workers with the expertise to reduce children’s vulnerability whilst strengthening their protection, autonomy and self-determination.
In recent years, more and more companies have become aware that a brand also has a social dimension, and with the advent of social media platforms, brand communities have experienced a shift from a traditional offline to more of an online presence. Brands of innovative consumer durables have also recognized social media brand communities as a very significant marketing strategy. It is therefore important to understand the influence of these communities on members' purchase intentions.
This master’s thesis has the goal of demonstrating to enterprises what aspects of a social media brand community will influence the purchase intention of its members and what should be considered in order to enhance it. This will ultimately lead to the following research question: How do social media brand communities influence the diffusion process of innovative consumer durables in the DACH region?
To answer this, a quantitative study has been conducted that has targeted people who are participating in a social media brand community of innovative consumer durables in the DACH region. This involved testing various criteria of a social media brand community and their impact on the diffusion process (purchase intention).
The findings of the study revealed that increased positive electronic word-of-mouth leads to enhanced purchase intention of members. Furthermore, the research has shown that higher identification with a social media brand community, greater engagement, increased entertainment value, faster corporate responsiveness, and reduced occurrence of social spam, do not have a positive effect on the diffusion process of innovative consumer durables.
The presented master thesis of the study subject International Management and Leadership at the University of Applied Science Vorarlberg in Dornbirn handles the potential future influence of the EU Corporate Sustainability Due diligence on SMEs. First this thesis introduces the most important regulations that might come into place with this Due Diligence Act and gives a theoretical input when and how it will come into place, and also who it will affect directly and who will be affected indirectly. The empirical data resulted of several qualitative expert interviews and a following quantitative research. The expert interviews are split in two different groups, first the topic experts from institutions like chamber of commerce or chamber of labour and second experts from highly successful Austrian companies which are already handling the topic and the future challenges. Expected outcome of the qualitative interviews was a better view on the actual situation especially the impact on small and medium enterprises. On the basis of this results the quantitative survey was produced. In the quantitative survey the goal was to see, how much entrepreneurs and companies in the small and medium sector already are aware of the upcoming legal challenges throughout the supply chain. With all this collected data the practical outcome of this thesis is the Checklist, which helps entrepreneurs to find out if and how much they will be affected by the Act. And finally, the most important part is the Guideline, which introduces first risk assessment tools, that will help companies to prepare for future legislation and bring undoubtedly a certain advantage for the upcoming challenges.
Influencer Marketing has been discussed by various marketing experts for years and is already a fixed component of the marketing strategy in many companies. These are mainly companies from the B2C sector. Recently, more and more companies are asking themselves about possible areas of application within the B2B structure. This phenomenon is influenced by the increase in digitalization and the ever-higher hurdles in reaching target groups using traditional marketing tools.
The topic of this master’s thesis was the result of professional and personal development. Various modules attended during the study inspired a deeper interest in the subject. Furthermore, the topic was always a point of discussion in the professional environment, resulting in the realisation that there is currently very little knowledge in B2B companies regarding Influencer Marketing.
The aim of the research was to discover how to systematically find end users for the use of Influencer Marketing in B2B companies in the tool and hardware industry. Furthermore, the success factors for a long-term cooperation between influencers and companies from this industry will be identified and presented.
Research questions were created in order to realise the above-mentioned objectives. Therefore, the primary research question and three sub-research questions were created for both the theoretical and empirical part of the work. To answer these questions, eight experts from B2B companies in the tool and hardware industry were interviewed. The evaluation was based on the qualitative content analysis according to Mayring.
From the research results, a possible selection procedure could be identified, which would enable companies to systematically select influencers for marketing purposes. Furthermore, success criteria for a long-term cooperation between influencers and companies were also identified.
As the boundary between real and virtual life is becoming increasingly blurred, researchers and practitioners are looking for ways to integrate the two intending to improve human lives in a plethora of domains. A cutting-edge concept is the design of Digital Twins (DT), having a broad range of implications and applications, spanning from education, training, as well as safety and productivity in the workplace. An emergent approach for implementing DTs is the usage of mixed reality (MR) and augmented reality (AR), which are well aligned with merging real and virtual objects to enhance the human’s ability to interact with and manage DTs. Yet, this is still a novel area of research and, as such, a grounded understanding of the current state, challenges, and open questions is still lacking. Towards this, we conducted a PRISMA-based literature review of scientific articles and book chapters dealing with the use of MR and AR for digital twins. After a thorough screening phase and eligibility check, 25 papers were analyzed, sorted and compared by different categories like research topic (e.g., visualization, guidance), domain (e.g., manufacturing, education), paper type (e.g., design study, evaluation), evaluation type (user study, case study or none), used hardware (e.g., Microsoft HoloLens, mobile devices) as well as the different outcomes (result type and topic, problems, outlook). The major finding of this research survey is the predominant focus of the reviewed papers on the technology itself and the neglect of factors regarding the users. We, therefore, encourage researchers in this area to keep the importance of ease and joy of use in mind and include users in multiple stages of their work.
The present research had compared how Uppsala and Bartlett & Ghoshal (B&G) models explain the internationalization process of the Brazilian pulp producer Fibria.
The Uppsala model describes the developments of capabilities that enable the firm to move towards higher commitments abroad. Despite its sine-qua-non dependence on foreign markets, it is unlikely that Fibria will internationalize its production to another country, given the country-specific advantages that the company has in Brazil. Nevertheless, Fibria set its structure abroad even when the direct exports would suffice to reach the markets without any foreign direct investment.
B&G deals with the aspects of the organizational structure and described the Transnational type as the evolution of the international firm. In their typology, Fibria was a Global and Ethnocentric type, but interestingly, elements of Transnational and Geocentric models were also observed in the company.
Both theories overlap or complement each other in many aspects. However, they could not explain the peculiarities of the internationalization of Fibria. One reason is the lack of country-related elements in these models.
Eventually, comparisons between theories such as those presented enable decision-makers to align the corporate strategy using suitable models, bearing in mind the limitations that each method entails.
The presented master thesis of the study subject International Marketing and Sales at the Fachhochschule Vorarlberg in Dornbirn deals with the influence of emotions on the attitude toward hydrogen cars and their purchase intention. For this purpose, an empirical analysis with a correlation analysis was conducted in order to be able to determine the correlations of the individual parameters.
At the beginning of the thesis the hydrogen technology was presented in more detail and by means of suitable criteria it was shown that the hydrogen car represents a certain potential, however, in comparison to the combustion cars and electric cars, the hydrogen car is currently in third place. The relatively long range, the fast-refueling and the sustainability were identified as advantages, while the current high price and the poorly developed refueling station network are currently the biggest ob-stacles to a hydrogen car. It can be seen that research and development of hydrogen cars is being driven forward in many countries around the world, including by the gov-ernment side through the provision of various subsidies. For this reason, the future development of the driving technology remains exciting and simultaneously uncertain.
In the second step of the work, emotions were examined in more detail. The aim was to find out which emotions exist and which of them are predominant when buying a car, and then to find out what influence emotions have on the cognitive process, the attitude, and the purchase intention. It turned out that the majority of the population is highly involved in the purchase of a car and therefore tries to make rational decisions, which makes the influence of emotions more difficult, but not impossible.
By presenting suitable marketing tools for measuring emotions, it was shown that measuring emotions is a difficult undertaking. Measurement is often difficult or expen-sive and involves a great deal of effort. For this reason, beside the presentation of marketing tools, the strategic approach for a marketing campaign was also presented.
Based on the conducted empirical analysis, the influence of emotions on attitude and purchase intention could not be significantly confirmed but it could be proven that the knowledge about hydrogen cars is currently low. One inside is that an increase in awareness increases the purchase intention of hydrogen cars. Furthermore, a signifi-cant correlation between the sustainable attitude and the purchase intention could be proven. In addition, people who like to follow new trends are more likely to buy a hy-drogen car than others. This paper concludes with a brief summary of the findings and an outlook on the potential for improvement of the hydrogen car market.
Keywords: Hydrogen Cars, Sustainability, Emotions in Marketing, Purchase Inten-tion, Attitude, Marketing Tool
With green cosmetics becoming widely used in Germany, this research would like to fill a research gap and investigate the impact of transatlantic transportation on the willingness of German customers to purchasing the product. With growing environmental awareness this information might be decisive for companies willing to expand internationally. They can take it into consideration when creating their international expansion strategy and deciding for the mode of entry.
Current research also explores the option of targeting the customers with marketing messages to share information about the low environmental impact of the transatlantic transport. It tests different marketing messages and analyses their impact on green purchase intention.
The impact of organizational citizenship behavior for the environment on corporate sustainability
(2022)
Today, many businesses increasingly engage in pro-environmental activities to face environmental challenges such as pollution or climate change. In addition to formal management practices, employees are impacting environmental advances with voluntary pro-environmental activities, also known as Organizational Citizenship Behavior for the Environment. The purpose of this master thesis is to explore factors that could influence employees’ engagement in Organizational Citizenship Behavior for the Environment. For this aim, five semi-structured interviews were carried out with multinational corporations from the DACHL region. The results show that certain leadership styles, corporate culture, a sustainability-driven mindset, environmental concern, communication and motivation can influence employees’ engagement in Organizational Citizenship Behavior for the Environment. In addition, the cumulative effect of small initiatives seems to considerably impact environmental sustainability. In contrast to past research on this topic, this study takes a qualitative approach to explore different influencing factors of Organizational Citizenship Behavior for the Environment. In addition, the study focuses on businesses located in the DACHL region.
Organic acidurias (OAs), urea-cycle disorders (UCDs), and maple syrup urine disease (MSUD) belong to the category of intoxication-type inborn errors of metabolism (IT-IEM). Liver transplantation (LTx) is increasingly utilized in IT-IEM. However, its impact has been mainly focused on clinical outcome measures and rarely on health-related quality of life (HRQoL). Aim of the study was to investigate the impact of LTx on HrQoL in IT-IEMs. This single center prospective study involved 32 patients (15 OA, 11 UCD, 6 MSUD; median age at LTx 3.0 years, range 0.8–26.0). HRQoL was assessed pre/post transplantation by PedsQL-General Module 4.0 and by MetabQoL 1.0, a specifically designed tool for IT-IEM. PedsQL highlighted significant post-LTx improvements in total and physical functioning in both patients' and parents' scores. According to age at transplantation (≤3 vs. >3 years), younger patients showed higher post-LTx scores on Physical (p = 0.03), Social (p < 0.001), and Total (p =0.007) functioning. MetabQoL confirmed significant post-LTx changes in Total and Physical functioning in both patients and parents scores (p ≤ 0.009). Differently from PedsQL, MetabQoL Mental (patients p = 0.013, parents p = 0.03) and Social scores (patients p = 0.02, parents p = 0.012) were significantly higher post-LTx. Significant improvements (p = 0.001–0.04) were also detected both in self- and proxy-reports for almost all MetabQoL subscales. This study shows the importance of assessing the impact of transplantation on HrQoL, a meaningful outcome reflecting patients' wellbeing. LTx is associated with significant improvements of HrQol in both self- and parentreports. The comparison between PedsQL-GM and MetabQoL highlighted that MetabQoL demonstrated higher sensitivity in the assessment of diseasespecific domains than the generic PedsQL tool.
This research seeks to explore the cultural impact in the development of a new product, and if operational CRM (CRM technologies) can bring these two concepts together. As an industrial designer, the researcher finds it fascinating to explore how the abilities that a designer uses can help to solve users' problems could be implemented into structural or strategic decision-making of a company. Therefore, the researcher believes that the results might bring value to the head of international teams in charge of Product Development, by bringing some ideas for what is essential to consider in these processes and how CRM could become a relevant tool to satisfy customers and users.
This research generates value to international management and leadership studies because it brings the management of new product development from an organizational point of view within an international context to the forefront. It also builds an understanding of what to consider when the value chain is decentralized and involves international collaboration in product development processes. And positive elements and/or problems that may arise concerning culture and the role of the CRM within this process.