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This thesis investigates the role of leadership behaviours of C-level executives in the context of post-M&A integration processes. The primary focus is on understanding the impact of specific leadership behaviours on inspiring desirable follower effects and facilitating emotional acceptance during organizational change. Drawing on the frameworks presented in “Six- Dimension Integrative Model of Leadership” and "The Six Domains of Leadership" developed by Sitkin et al., the study conducts expert interviews with managers from middle management who have recently experienced M&A integration. The answers are analysed in depth to identify the most effective leadership behaviours, highlighting those mentioned most frequently and those capable of triggering multiple follower effects simultaneously. The result is a list of behaviours that can serve as a guideline for C-level executives who want to foster desirable follower effects throughout the M&A integration journey.
This study aims to address the research gap surrounding the role of leadership in the formation of high-performance teams within startup companies. While there is existing research on high-performing teams, limited attention has been given to leadership in this environment. To bridge this gap, the study combines a literature review and qualitative analysis through semi-structured interviews with diverse stakeholders in startups, with the goal of providing practical guidance for startup executives based on the research findings. The study uncovers key aspects of leadership in high-performance teams, emphasizing the importance of skills such as motivation and support for team members, fostering psychological safety and trust, and effectively managing uncertainty. In addition to resource constraints and high expectations, the study sheds light on the challenges faced by leaders in startup and high-performance team environments, particularly the blurring of traditional leadership roles as team members seek autonomy and decision-making authority. These findings present opportunities for future research to explore this progressive leadership style. Overall, this study contributes to our understanding of leadership dynamics within high-performance teams operating in the context of startups. It offers valuable insights that can help startup executives navigate the complexities of leadership and foster the development of successful and high-performing teams.
Effective lead management
(2023)
In the last few years the global interest on lead management has increased. This classic topic for marketing and sales departments is aimed at converting potential customers into sales. The following thesis identifies the challenges and solutions for marketing and sales departments in order to process effective lead management. Using data from a literature review and qualitative empirical research, conducted with representatives of marketing and sales departments, the results showed overall and task specific challenges and solutions. The research indicates that overall challenges and solutions regarding the gap between marketing and sales, new processes and data management including data quality, software and silos emerge. In addition task specific challenges and solutions concerning lead generation including purchased leads, lead qualification, lead nurturing and sales specific challenges and solutions conclusively the focus on existing customers, time famine and lead routing were identified. This thesis provides a framework for further studies regarding the challenges and solutions for marketing and sales departments processing lead management.
This thesis focuses on implementing and testing communication over a private 5G standalone network in an industrial environment, with a specific emphasis on communication between two articulated robots. The main objective is to examine machine-to-machine communication behavior in various test scenarios. Initially, the 5G core and radio access network components are described, along with their associated interfaces, to establish foundational knowledge. Subsequently, a use case involving two articulated robots is implemented, and essential metrics are defined for testing, including round-trip time, packet and inter-packet delay, and packet error rate. The tests investigate the impact of 5G quality of service, packet size, and transmission interval on communication between the robots, focusing on the effects of network traffic. The results highlight the significance of prioritizing network resources based on the assigned quality of service identifier (5QI), demonstrate the influence of packet sizes on communication performance, and underscore the importance of transmission intervals for automation purposes. Additionally, the study examines how network disturbances influence the movements of a robot controlled via 5G, establishing a direct relationship between network metrics and the resulting deviations in the robot’s trajectory. The work concludes that while machine-to-machine communication can be successfully implemented with 5G SA, tradeoffs must be carefully considered, especially concerning packet error rate, and emphasizes the importance of understanding the required resources before implementation to ensure feasibility. Future research directions include investigating network slicing, secure remote control of robots, and exploring the use of higher frequency bands. The study highlights the significance of aligning theoretical standards with practical implementation options in the evolving landscape of 5G Networks.
In an oversaturated market, companies are required to use innovative and, above all, creative advertising methods to capture their customers’ attention, and thus differentiate themselves from rival businesses. To this end, companies have been increasingly relying on the use of humor, a phenomenon that remains highly subjective and is perceived differently by each individual. This master’s thesis, which was completed as part of the International Marketing and Sales program at the FH Vorarlberg, focuses on this phenomenon of humor as well as its impact on advertising perception. With the aid of three different theories, the term “humor” is defined. Furthermore, this study explains and researches the so-called vampire effect, wherein various factors (in this case humor) draw attention away from the actual advertising message. In addition, this thesis takes a closer look at involvement, as a person’s involvement or interest in a brand or product can influence brand and product recall and recognition. An online survey was conducted to determine whether the vampire effect caused by humor is able to influence brand and product recall. In other words, this concerns whether the viewer can still remember the brand and product afterward or whether the humor employed triggers the vampire effect. Furthermore, this thesis explored whether the vampire effect caused by humor is able to influence brand and product recognition. Recall is the retrieval of information from memory without direct cues, whereas recognition refers to the recognition of information when it is presented again. Furthermore, within this context, it was discovered that brand and product recall varies with low and high involvement viewers of the advertisement. In other words, this means that the strength of the vampire effect caused by humor changes depending on the strength of the viewer’s involvement. During the course of this research, it was further observed that the humor employed significantly affects the perception of the advertising message, thus confirming the existence of the vampire effect. This effect also influences both brand as well as product recall and recognition. In both cases, participants in the survey were less able to remember the product and brand in the humorous advertising. Furthermore, it was proven that people with low involvement in the advertised product group are more heavily affected by the vampire effect. As such, they are more likely to not remember the product or brand after seeing the advertisement.
This thesis aims to determine how banks can prepare for fulfilling and implementing the IFRS S1 requirements, which have been published by the International Sustainability Standard Board. It also examines the extent to which banks in Liechtenstein and Switzerland have already implemented the existing regulatory requirements in the area of sustainability transparency and integrated them into their financial reporting. The focus is to determine whether, and to what extent, these requirements enable banks to disclose relevant information on sustainability aspects in their financial reports. In order to answer the research question appropriately, a qualitative research method according to Mayring was used, which included conducting expert interviews. In this context, it is important to analyze the possibilities of IFRS S1 concerning the identification, assessment, and disclosure of sustainability risks and opportunities. The thesis also analyzes the impact of the regulatory requirements on banks, including the challenges of implementing IFRS S1 and the potential benefits and opportunities for banks of complying with the sustainability transparency requirements. The results are intended to develop a better understanding of how the regulatory requirements for sustainability transparency can be effectively used by banks to improve the quality and comparability of sustainability-related financial information under IFRS S1.
The implementation of direct-to-consumer (D2C) business models has become more important for companies trying to develop a competitive edge and improve consumer engagement in today's rapidly expanding e-commerce market. This master's thesis investigates the important success elements and problems of deploying D2C models in the e-commerce business. The research question focuses on identifying the factors that contribute to the successful transition to D2C models and the obstacles businesses encounter along the way. Through qualitative research using the Eisenhardt method and in-depth case studies with industry experts, this study provides valuable insights into key success factors for direct-to-consumer (D2C) business models in e-commerce.The findings highlight that businesses that effectively implement D2C models utilize key success factors such as a clear value proposition, customer engagement and relationship build- ing, seamless online experiences, targeted marketing and digital advertising, brand identity and storytelling, and flexibility and adaptability. However, they also face challenges related to operational adjustments, marketing and branding investments, competition, and market saturation. Based on these research outcomes, this thesis provides recommendations for businesses seeking to switch to or implement D2C models in e-commerce. These recommendations emphasize embracing a customer-centric mindset, developing digital capabilities, foster- ing strong leadership commitment, leveraging data and analytics, establishing direct customer relationships, optimizing operational processes, building brand trust and credibility, and allocating resources wisely. This master's thesis provides a comprehensive analysis of the key success factors and challenges associated with the transition to or implementation of D2C business models in the e-commerce industry. It provides advice to help companies successfully transition to D2C models.
This thesis evaluates the feasibility of conducting visual inspection tests on power industry constructions using object detection techniques. The introduction provides an overview of this field’s state-of-the-art technologies and approaches. For the implementation, a case study is then conducted, which is done in collaboration with the partner company OMICRON Electronics GmbH, focusing on power transformers as an example. The objective is to develop an inspection test using photographs to identify power transformers and their subcomponents and detect existing rust spots and oil leaks within these components. Three object detection models are trained: one for power transformers and sub-components, one for rust detection, and one for oil leak detection. The training process utilizes the implementation of the YOLOv5 algorithm on a Linux-based workstation with an NVIDIA Quadro RTX 4000 GPU. The power transformer model is trained on a dataset provided by the partner company, while open-source datasets are used for rust and oil leak detection. The study highlights the need for a more powerful GPU to enhance training experiments and utilizes an Azure DevOps Pipeline to optimize the workflow. The performance of the power transformer detection model is satisfactory but influenced by image angles and an imbalance of certain sub-components in the dataset. Multi-angle video footage is a proposed solution for the inspection test to address this limitation and increase the size of the dataset, focusing on reducing the imbalance. The models trained on open-source datasets demonstrate the potential for rust and oil leak detection but lack accuracy due to their generic nature. Therefore, the datasets must be adjusted with case-specific data to achieve the desired accuracy for reliable visual inspection tests. The results of the case study have been well-received by the partner company’s management, indicating future development opportunities. This case study will likely be a foundation for implementing visual inspection tests as a product.
Scrum has been a prominent project management framework for managing software development projects. The scrum team embodies values such as commitment, focus, respect, courage, and openness to develop trust, which serves as the foundation of the scrum framework. However, in recent years, scrum teams are shifting towards a work-from-home environment which is relatively new to most of them and known to present various challenges. Looking at the benefits of adhering to scrum values, this study aims to investigate the challenges scrum teams experience in adhering to scrum values while operating virtually, as well as to explore practical strategies to overcome the identified challenges, particularly during the storming stage of team development. This research employed a qualitative methodology using semi-structured interviews with scrum team members who have experience working in a virtual environment. Through qualitative content analysis of semi-structured interviews, this research identifies significant challenges within five main categories: communication, collaboration, interpersonal dynamics, the virtual work environment, and personal workspace issues. However, beyond the challenges, the study reveals practical strategies as well for successful team dynamics and higher efficiency. The strategies derived from team members' experiences are categorized into six categories: enhanced meeting management, leveraging in-person engagements, optimizing tools & technology, effective communication strategies, team-building, and nurturing a positive work culture.
Lack of transparency and traceability of products and their raw materials means that most products can only be thrown away or not properly recycled due to a lack of relevant data. This conflicts with the circular economy principles, which are demanded by several initiatives, including the European Union. The aim of this master thesis is to analyze this conflict and to propose a technical solution based on Distributed Ledger Technology that enables transparency and traceability of products and their materials. Therefore, the thesis addresses two central research questions: 1. How can traceability and transparency be enabled by integrating a DLT solution? 2. How would a prototype with the integration of smart contracts and DLT look like? To answer these questions, a blockchain solution is implemented using Hyperledger Fabric. The solution uses the immutability and decentralized nature of DLT to record and track the movement of products and their materials throughout their life cycle in the Circular Economy. Furthermore, with private data collections, confidentiality, and privacy are granted while ensuring transparency. The thesis contributes to the Circular Economy field by exploring the principles, models, and challenges of the Circular Economy and the circularity goals of a Digital Product Passport to develop a suitable technical solution. The chosen blockchain framework, Hyperledger Fabric, is presented, and its key components and features are highlighted. The thesis also delves into the design decisions and considerations behind the Digital Product Passport platform, explaining the architecture and transaction flow together with the prototype implementation and demonstration to showcase the functionality of the solution. Results and analysis provide insights into the challenges of the Circular Economy, sustainable resource management, and the Digital Product Passport, resulting in recommendations for future improvements and enhancements. Overall, this thesis offers a practical solution utilizing DLT to enable transparency and traceability in the Circular Economy, contributing to the realization of sustainable and efficient resource management practices to ultimately contribute to the set Circular Economy initiatives.