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With green cosmetics becoming widely used in Germany, this research would like to fill a research gap and investigate the impact of transatlantic transportation on the willingness of German customers to purchasing the product. With growing environmental awareness this information might be decisive for companies willing to expand internationally. They can take it into consideration when creating their international expansion strategy and deciding for the mode of entry.
Current research also explores the option of targeting the customers with marketing messages to share information about the low environmental impact of the transatlantic transport. It tests different marketing messages and analyses their impact on green purchase intention.
The phenomenon of the increase of numerous widespread and common diseases, ranging from simple dental problems to obesity, high blood pressure or diabetes, is a concern which can be observed in various aspects of the entire world. Reasons for this is a combination of an unhealthy diet and insufficient physical activity. Consequently, governments across the globe are seeing the need to change consumer behaviour by introducing plain packaging regulations. From an entrepreneurial point of view, this would result in financial losses as well as various limitations in product design, branding and differentiation. Therefore, an empirical study with 232 respondents was conducted, which revealed that the use of images on packaging activates emotions in customers within a few seconds. This master thesis examines possible correlations and differences between the importance of emotionally loaded product packaging and consumer behaviour at the point of sale. The persuasive effect of images on purchase decisions is based on personal consumer experiences and validated processing in the brain which trigger specific emotions. Modern companies are able to communicate company values through emotions by using images correctly. The results of the conducted survey enable Diezano to successfully implement the communication strategy in the event of the introduction of plain packaging regulations. By using mountain graphics, Diezano conveys values such as home, regional, refreshment, tasty, memories of childhood and nostalgia, which the brand aims to convey to the market. Based on the result of this master thesis, it is concluded that the picture superiority effect is mostly underestimated, yet it is an indispensable medium for emotional differentiation and thus a company’s success.
Packaging has important functions, such as the marketing function or protecting the product from spoilage. However, the supply in the supermarket must be viewed critically, as the majority of packaging is designed for single use. The question of how producers and retailers can increase customer acceptance of sustainable packaging in supermarkets has particular relevance in terms of the environmental impact of packaging waste. Although more and more customers are interested in the topic of sustainability, a gap between their attitude and behavior is apparent. This is addressed in more detail on the basis of two product categories. Expert interviews with international producers and retailers as well as a consumer survey allow the views of these three decision-makers to be taken into account. At the end, concrete recommendations for action are presented. These show that, among other things, information and transparency are essential in order to be able to influence consumers' purchasing decisions. In addition, the responsibility of all decision-makers is seen as the key to success.
A Telecom optical fibers are still being the best transmission medium of digital data and analogue signals for long distance applications. Progress in integrated photonics enables development of photonic chips with new unique properties, circuits of the future, and overcomes current limits in information and communication technologies. The packaging of photonic chips is necessary for taking them out of research laboratories into real implementation in the information and communication technology applications. One important step of packaging is effective coupling of optical radiation between telecom optical fiber with ten microns core dimension and photonic chip optical waveguide with submicron dimensions. For complex photonic chips, it is necessary to couple not one optical fiber but several optical fibers, which are arranged in fiber arrays. In this case, it is necessary to use a 6D positioning system, which allows to optimally adjust the relative position of the photonic chip and the fiber arrays. After setting the optimal relative position of the photonic chip and the fiber array, the process of their fixation follows. One possibility of fixation is gluing with an adhesive in the optical path between the photonic chip and an array of optical fibers with a refractive index close to the refractive index of the optical fiber core. This paper is focused on the experimental test set-up for the temperature characterization of fiber array to photonics chip butt coupling at 1310 nm and 1550 nm wavelengths fixed themselves by UV adhesive in the optical path. The main aims of this works are selection of better adhesive from two types for gluing of photonic chip and fiber array in packaging process of photonics chips and validation of gluing process developing. The coupling and alignment of fiber arrays to photonics chip were done by automated active alignments system and they were fixed themselves by curable epoxy adhesive. Temperature changes of coupling insertion losses are measured and investigated for two different UV adhesives during three temperature cycles from -40 °C to 80 °C in climatic chamber according to Telcordia. Spectral dependence of insertion losses were measured and compared before and after three temperature cycles for 1530 nm to 1570 nm spectral range at room temperature.
This work was supported by the Slovak Research and Development Agency under the contracts APVV-17-0662 and SK-AT-20-0017 and by the COST Action “European Network for High Performance Integrated Microwave Photonics” (EUIMWP) CA16220.
In this paper we report on the experimental test set-up for the temperature characterization of fiber array to photonics chip butt coupling at 1310 nm and 1550 nm wavelengths. The alignment and gluing of fiber arrays to photonics chip were done by automated active alignments system and they were fixed themselves by UV curable epoxy adhesive. Temperature changes of coupling insertion losses are measured and investigated for two different UV adhesives during three temperature cycles from -40 °C to 80 °C in climatic chamber. Spectral dependence of insertion losses was measured and compared before and after three temperature cycles for 1530 nm to 1570 nm spectral range at room temperature.
SysML Modellierung komplexer Systeme und automatische Erzeugung domänenspezifischer Ressourcen
(2021)
Moderne Technische Systeme und ihre Entwicklung werden zunehmend komplexer. Durch eine Vielzahl bei der Entwicklung beteiligter Modelle/Dokumente wird eine konsistente und rückverfolgbare Modellierung erschwert. Model-Based Systems Engineering (MBSE) ist ein Ansatz, welcher diese Problemstellung adressiert und bei der Systementwicklung formale Modelle anstelle von Dokumenten einsetzt/verwendet. Im Gegensatz zu Dokumenten sind Modelle formal definiert, können automatisiert überprüft werden und ermöglichen eine leichte maschinelle Verarbeitung der Informationen. Im Zentrum der Entwicklung steht ein Systemmodell, welches mit einer formalen Modellierungssprache erstellt wurde. Während der Entwicklung entstehende Informationen werden in das Systemmodell integriert, sodass eine konsistente Single Source of Truth entsteht. Aus dem Systemmodell können über automatisierte Modelltransformationen domänenspezifische Ressourcen, wie beispielsweise Digital Twins, generiert werden. Digital Twins und die damit verbundenen Simulationen können einen deutlichen Mehrwert in Bereichen, wie Optimierung, Wartung und Anomalieerkennung liefern. Allerdings ist die manuelle Erzeugung Aufwändig und Fehleranfällig sein, weshalb eine automatische Erzeugung aus den Informationen des Systemmodells eine Erleichterung darstellt.
Diese Arbeit beschäftigt sich mit dieser Problemstellung und der Modellierung komplexer Systeme. Es wird ein Systemmodell mit der Modellierungssprache Systems Modeling Language (SysML) erstellt, welches durch domänenspezifische Profile erweitert wird um Modellierung/Integration der Domänen zu ermöglichen. Mittels einer Modelltransformation in Acceleo werden Informationen aus dem Systemmodell in ein Simulationsmodell der Simulationssoftware twin, welche zur Simulation von Digital Twins geeignet ist, transformiert. Der in der Arbeit präsentierte Ansatz wird anhand er Modellfabrik des Forschungszentrums Digital Factory Vorarlberg veranschaulicht.
Background: Mobile health interventions are intended to support complex health care needs in chronic diseases digitally, but they are mainly targeted at general health improvement and neglect disease-specific requirements. Therefore, we designed TrackPAD, a smartphone app to support supervised exercise training in patients with peripheral arterial disease.
Objective: This pilot study aimed to evaluate changes in the 6-minute walking distance (meters) as a primary outcome measure. The secondary outcome measures included changes in physical activity and assessing the patients’ peripheral arterial disease–related quality of life.
Methods: This was a pilot two-arm, single-blinded, randomized controlled trial. Patients with symptomatic PAD (Fontaine stage IIa/b) and access to smartphones were eligible. Eligible participants were randomly assigned to the study, with the control group stratified by the distance covered in the 6-minute walking test using the TENALEA software. Participants randomized to the intervention group received usual care and the mobile intervention (TrackPAD) for the follow-up period of 3 months, whereas participants randomized to the control group received routine care only. TrackPAD records the frequency and duration of training sessions and pain levels using manual user input. Clinical outcome data were collected at the baseline and after 3 months via validated tools (the 6-minute walk test and self-reported quality of life). The usability and quality of the app were determined using the Mobile Application Rating Scale user version.
Results: The intervention group (n=19) increased their mean 6-minute walking distance (83 meters, SD 72.2), while the control group (n=20) decreased their mean distance after 3 months of follow-up (–38.8 meters, SD 53.7; P=.01). The peripheral arterial disease–related quality of life increased significantly in terms of “symptom perception” and “limitations in physical functioning.” Users’ feedback showed increased motivation and a changed attitude toward performing supervised exercise training.
Conclusions: Besides the rating providing a valuable support tool for the user group, the mobile intervention TrackPAD was linked to a change in prognosis-relevant outcome measures combined with enhanced coping with the disease. The influence of mobile interventions on long-term prognosis must be evaluated in the future.
The term start-up has become indispensable when new ideas are to be turned into business ventures. The number of start-ups is continuously increasing, but at the same time, many new start-ups are marked by failure. The successful path from start-up to a stable business model is to be explored in more detail in this thesis. The focus here is on the various success factors and how decisive they are.
At present, start-ups are mainly focusing on the area of digitalisation, not only triggered by the Covid19 pandemic but also by the high demand for digital products and services. In the past, start-ups founded in Silicon Valley/USA have been incredibly successful. Nevertheless, currently many other countries offer decisive advantages for start-ups and are therefore more attractive than the Silicon Valley. In Europe, Spain stands out with a rapidly growing start-up scene, primarily in the metropolises of Madrid and Barcelona.
This Master's thesis aims to empirically investigate the interrelationships of the necessary success factors in the start-up scene for the country of Spain. The focus of the study here is on the digitalisation industry. Qualitative content analysis is used for closer examination and is carried out through expert interviews. Qualitative research allows a much deeper insight into the interviewees' personal experiences and examines non-measurable factors. The subsequent evaluation is intended to present correlations and provide new insights. In summary, a list of recommendations is generated to provide future founders with suitable suggestions and advice right from the start.
The fact that services have emerged a driving force and the fastest growing sector in international trade attracts researchers to follow the changes taking place in the service industry. This study extends the scientific discussion on internationalization of service firms. Unlike previous research that examined factors that influence a single firm’s decision to internationalize, I acknowledge the heterogeneity of services, and based on the results obtained from secondary analysis of primary qualitative data sets, answer the main research question how internationalization motives differ between people-processing services, possession-processing services, and information-based services. This research goes beyond identification of variation in internationalization motives and analyses the service characteristics that might be responsible for the differences. In addition, I assess the key trends in the service sector and predict the possible future internationalization motives that are likely to emerge from the current trends.
Findings of this study reveal two major issues. First, it is evident that reasons for internationalization differ among hotel, retail firms and Higher education institutions representing people-processing services, possession-processing services, and information-based services respectively. Second, a few motives are common across sub-sectors, however the significance of the motives vary from sub-sector to sub-sector. I conclude that the differences in underlying structures of the respective service sub-sectors is the fundamental cause for the variation in internationalization motives among service sub-sectors. Other factors such as distinctive characteristics of service, firm’s competitive strategies, income elasticity of demand, and life-cycle stage of the service sub-sector also contribute to the differences in internationalization motives.
This paper also presents three different factors, which are likely to emerge as significant factors that influence service firm internationalization decision in future. (1) Company’s urge to be socially responsible and the need to contribute towards the environmental well-being (2) The need to sell regional products and services to neighbouring nations and respond to consumers’ demand for sustainable consumerism (3) Decision to penetrate foreign markets facilitated by the low risks and low cost of internationalization.
Entangled photon generation at 1550 nm in the telecom C-band is of critical importance as it enables the realization of quantum communication protocols over long distance using deployed telecommunication infrastructure. InAs epitaxial quantum dots have recently enabled on-demand generation of entangled photons in this wavelength range. However, time-dependent state evolution, caused by the fine-structure splitting, currently limits the fidelity to a specific entangled state. Here, we show fine-structure suppression for InAs quantum dots using micromachined piezoelectric actuators and demonstrate generation of highly entangled photons at 1550 nm. At the lowest fine-structure setting, we obtain a maximum fidelity of 90.0 ± 2.7% (concurrence of 87.5 ± 3.1%). The concurrence remains high also for moderate (weak) temporal filtering, with values close to 80% (50%), corresponding to 30% (80%) of collected photons, respectively. The presented fine-structure control opens the way for exploiting entangled photons from quantum dots in fiber-based quantum communication protocols.