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Digitalization is changing business models and operational processes. At the same time, improved data availability and powerful analytical methods are influencing controlling and increasingly require the use of statistical and information technology skills and knowledge. Using a case study from marketing controlling, the article shows the use of business analytics methods and addresses the tasks of controlling in the digital age.
Statistische Methodenkompetenz wird im Controlling zunehmend bedeutender, so ist die evidenzbasierte Prognose durch algorithmische Analyse von Datenbeständen ein Schwerpunkt von Controlling Analytics. Die Fallstudie durchleuchtet daher anhand von Datenmaterial des Schweizer Bundesamts für Statistik das Vorgehen bei einer Datenanalyse, insbesondere beim Einsatz der Zeitregression für Prognosezwecke, und geht dabei auf methodische Besonderheiten, Caveats und Einsatzmöglichkeiten in Microsoft Excel ein. Die Fallbeschreibung und Aufgaben sind im WiSt-Heft Nr. 4/23 zu finden.
Controlling Analytics: Einsatz für Prognosen im Controlling - Teil 1: Fallbeschreibung und Aufgaben
(2023)
Statistische Methodenkompetenz wird im Controlling zunehmend bedeutender, so ist die evidenzbasierte Prognose durch algorithmische Analyse von Datenbeständen ein Schwerpunkt von Controlling Analytics. Die Fallstudie durchleuchtet daher anhand von Datenmaterial des Schweizer Bundesamts für Statistik das Vorgehen bei einer Datenanalyse, insbesondere beim Einsatz der Zeitregression für Prognosezwecke, und geht dabei auf methodische Besonderheiten, Caveats und Einsatzmöglichkeiten in Microsoft Excel ein.
By a simple femtosecond laser process, we fabricated metal-oxide/gold composite films for electrical and optical gas sensors. We designed a dripple wavelength AWG-spectrometer, matched to the plasma absorption wavelength region of the composite films. H2/CO absorptions fit well with the AWG design for multi gas detection sensor arrays
Pooled data from published reports on infants with clinically diagnosed vitamin B12 (B12) deficiency were analyzed with the purpose of describing the presentation, diagnostic approaches, and risk factors for the condition to inform prevention strategies. An electronic (PubMed database) and manual literature search following the PRISMA approach was conducted (preregistration with the Open Science Framework, accessed on 15 February 2023). Data were described and analyzed using correlation analyses, Chi-square tests, ANOVAs, and regression analyses, and 102 publications (292 cases) were analyzed. The mean age at first symptoms (anemia, various neurological symptoms) was four months; the mean time to diagnosis was 2.6 months. Maternal B12 at diagnosis, exclusive breastfeeding, and a maternal diet low in B12 predicted infant B12, methylmalonic acid, and total homocysteine. Infant B12 deficiency is still not easily diagnosed. Methylmalonic acid and total homocysteine are useful diagnostic parameters in addition to B12 levels. Since maternal B12 status predicts infant B12 status, it would probably be advantageous to target women in early pregnancy or even preconceptionally to prevent infant B12 deficiency, rather than to rely on newborn screening that often does not reliably identify high-risk children.
Grey Box models provide an important approach for control analysis in the Heating, Ventilation and Air Conditioning (HVAC) sector. Grey Box models consist of physical models where parameters are estimated from data. Due to the vast amount of component models that can be found in literature, the question arises, which component models perform best on a given system or dataset? This question is investigated systematically using a test case system with real operational data. The test case system consists of a HVAC system containing an energy recovery unit (ER), a heating coil (HC) and a cooling coil (CC). For each component, several suitable model variants from the literature are adapted appropriately and implemented. Four model variants are implemented for the ER and five model variants each for the HC and CC. Further, three global optimization algorithms and four local optimization algorithms to solve the nonlinear least squares system identification are implemented, leading to a total of 700 combinations. The comparison of all variants shows that the global optimization algorithms do not provide significantly better solutions. Their runtimes are significantly higher. Analysis of the models shows a dependency of the model accuracy on the number of total parameters.
Purpose – The purpose of this study is to explore the exogenous and endogenous drivers of the high-growth of Unicorn start-ups along their life cycle, with a particular focus on Unicorns in the fintech industry.
Design/methodology/approach – The study employs an explorative longitudinal analysis with a matched pair of two cases of Unicorns start-ups with similar antecedent features to understand holistically drivers over the longer term.
Findings – High-growth patterns over the longer term are the result of a combined industry- and company-life cycle perspective. Drivers and growth patterns vary significantly according to the time of entry in the industry and
its development status. The findings are systematised within a set of propositions to be tested in future research.
Research limitations/implications – The limitations lie in empirical evidence, as the analysis is limited to one matched-pair. The revealed Unicorns’ drivers for long-term growth might encourage future research to further investigate these drivers on a larger scale.
Practical implications – The study offers practical recommendations for start-ups with high-growth ambitions and advice to policy makers regarding the development of tailor-made support programs.
Originality/value – The study significantly extends extant work on growth and high-growth by examining endogenous and exogenous triggers over time and by linking the Unicorn-life cycle to the industry life cycle, an approach which has, to the best of the authors’ knowledge, not yet been applied.
International Entrepreneurship explains the opportunities and challenges facing internationalizing entrepreneurial ventures. The book inlcudes a thorough discussion of fundamentals as well as contemporary research findings. Numerous cases, featuring diverse contexts, illustrate theory and help classroom use.
Akademisierung der Pflege
(2023)
Akademisierung der Pflege
Überführungsprozess der sekundären Pflegeausbildung in den tertiären Bildungssektor
Hintergrund:
In der Entwicklung von tertiären Bildungsangeboten in der Pflege gelten angloamerikanische und
nordeuropäische Länder als Vorreiter. Im Vergleich dazu setzte die Tertiärisierung der Pflegeausbildung im deutschsprachigen Raum erst verzögert ein. In Österreich waren, ähnlich der Schweiz und Deutschland, berufsqualifizierende Abschlüsse der Pflegeausbildung traditionell nicht im Hochschulbereich verankert, sondern Gesundheits- und Krankenpflege-Schulen übernahmen die berufsqualifizierende Pflegeausbildung auf sekundärem Bildungsniveau. Mit der Novellierung des Gesundheits- und Krankenpflegegesetztes im Jahr 2016 dekretierte Österreich im Rahmen einer umfassenden Ausbildungsreform und mit einer Übergangsfrist bis 2024 die vollständige Ausbildungsüberführung der sekundären Pflegeausbildung (gehobener Dienst) in den tertiären Hochschulsektor. Bei diesem Transformationsprozess treffen nicht nur unterschiedliche Institutionen, Organisationen und Ausbildungskulturen aufeinander, sondern auch verschiedene Systempartner*innen mit divergierenden Interessen, Motiven und Erwartungshaltungen, die zur Dynamik und Komplexität der Ausbildungsüberführung beitragen.
Ziel:
Vor dem theoretischen Hintergrund der Professionssoziologie konzentriert sich diese Dissertation auf das empirische Phänomen des Überführungsprozesses der sekundären Pflegeausbildung (gehobener Dienst) in den tertiären Bildungssektor am Beispiel der Entwicklung in Vorarlberg (Österreich). Für die theoretische Einbettung bzw. Interpretation des empirischen Praxisbeispiels dient der professionstheoretische Ansatz von Andrew Abbott, um die Ausbildungstransformation als komplexen und dynamischen Prozess mit unterschiedlichen Perspektiven, Interessen und Ansprüchen jener Systempartner*innen zu verstehen, die den Transformationsprozess verantworten und intensiv in die Umsetzung der Ausbildungsüberführung involviert sind. Durch die Anwendung von Abbotts Theorieansatz auf den Fall der Akademisierung der Pflegeausbildung leistet diese Studie einen Beitrag zur Fachliteratur der Professionalisierung der Pflege.
Methodik:
Zur Exploration dient eine qualitative Einzelfallstudie, die sich über fünf Jahre erstreckt und multiple Datenquellen (Datentriangulation) nutzt, um unterschiedliche Daten, Informationen und Perspektiven aus Einzel- und Gruppeninterviews, Dokumenten und Forschungstagebuch zusammenzuführen. Die Verwendung unterschiedlicher Datenquellen dient der Strategie, ein tiefes und fundiertes Verständnis des untersuchten Forschungsphänomens zu erlangen.
Ergebnis:
Als Beitrag zur bestehenden Fachliteratur erläutert diese Studie nicht nur den Prozessverlauf mit seinen Meilensteinen, Merkmalen und Ereignissen, sondern zeigt, dass unterschiedliche Interessen, Ansprüche und Hintergründe der verantwortlichen Systempartner*innen den Transformationsprozess und dessen Ausrichtung wesentlich beeinflussen. Divergierende Erwartungshaltungen, Motive und Ansprüche prägen nicht nur Verlauf und Ausrichtung der Überführung, sondern dienen auch als Erklärungsansatz, wie die beteiligten Systempartner*innen agieren, ihre Entscheidungen bzw. Handlungen im Transformationsprozess verantworten und somit zur Dynamik und Komplexität der Ausbildungsüberführung beitragen. Des Weiteren zeigt diese Studie in Anbetracht des österreichischen Bildungskontextes, dass sich der Transformationsprozess der Bachelor-Einführung nicht nur isoliert, sondern eingebettet als Teil einer übergreifenden Ausbildungsreform analysieren lässt, da die Tertiärisierung der Pflegeausbildung weitere Mechanismen und Reaktionen auslöst, die den Ausbildungs- und Berufssektor der Pflege gesamthaft und langfristig betreffen.
Schlussfolgerung:
Die Tertiärisierung der Pflegeausbildung stellt einen langfristigen Transformationsprozess dar, der nicht mit dem Berufseinstieg der Bachelor-Absolvent*innen oder mit einer gesetzlich definierten Überführungsfrist abgeschlossen ist. Die Ausbildungsüberführung sollte im Sinne Abbotts als komplexen und dynamischen Transformationsprozess verstanden werden, der auf verschiedenen Handlungsebenen und mit unterschiedlichen Interessen, Motiven und Ansprüchen stattfindet. Die Akademisierung der Pflegeausbildung erfordert daher einen langfristigen Zeithorizont in der Umsetzung und Prozessbegleitung, um den Systemwechsel auf mehreren Ebenen im Bildungs- und Berufssektor umzusetzen und einen Bewusstseinswandel bei den involvierten Stakeholdergruppen zu erreichen. Dadurch zeichnen sich weiterführende Forschungspotenziale ab.
Schlagwörter:
Akademisierung, Akademisierungsprozess, Transformation, Überführung, Prozess Pflege, Pflegeausbildung, Pflegestudium, Professionalisierung, Professionssoziologie, Professionstheorien, Andrew Abbott,
Einzelfallstudie, Datentriangulation
The main aims of this work are the validation of the developed process of gluing a single-mode optical fiber array with a photonic chip and the selection of a more suitable adhesive from the two adhesives being compared. An active alignment system was used for adjusting the two optical fiber arrays to a photonics chip. The gluing was done by two compared UV curable adhesives applied in the optical path. The insertion losses of glued coupling were measured and investigated at two discrete wavelengths 1310 nm and 1550 nm during temperature testing in the climatic chamber according to Telcordia GR_1209_Corei04 [3]. The measurement, investigation, and comparison of insertion losses of the glued coupling at the spectral band from 1530 nm to 1570 nm were done immediately after gluing process and after three temperature cycles in the climatic chamber with one month delay.
In 2021, a prominent Austria dairy producer suffered from an IT attack and was completely paralysed. Without clearly defined mitigation measures in place, major disruptions were caused alongside the whole supply chain, including logistics service providers, governmental food safety bodies, as well as retailers (i.e., supermarkets and convenience stores). In this paper, we ask the question how digitisation and digital transformation impact IT security, especially when considering the complex company ecosystems of food production and food supply chains in Austria. The problem statement stems from a gap in knowledge of key differences in approaches towards IT security, resilience, risk management and especially business interfaces between food suppliers, supermarkets, distributors, logistics and other service providers. In order to answer related research questions, firstly, the authors conduct literature research, and highlight common guidelines and standardisation as well as look at state-based recommendations for critical infrastructure. In a second step, the paper describes a quantitative and qualitative survey with Austrian food companies (producers and retailers) which is described in detail in the paper. A description of recommended measures for the industry, further steps, as well as an outlook conclude the paper.
Background: Cardiovascular disease is the major cause of death worldwide. Although knowledge regarding diagnosing and treating cardiovascular disease has increased dramatically, secondary prevention remains insufficiently implemented due to failure among affected individuals to adhere to guideline recommendations. This has continued to lead to high morbidity and mortality rates. Involving patients in their healthcare and facilitating their active roles in their chronic disease management is an opportunity to meet the needs of the increasing number of cardio-vascular patients. However, simple recall of advice regarding a more preventive lifestyle does not affect sustainable behavioral lifestyle changes. We investigate the effect of plaque visualization combined with low-threshold daily lifestyle tasks using the smartphone app PreventiPlaque to evaluate change in cardiovascular risk profile. Methods: and study design: This randomized, controlled clinical trial includes 240 participants with ultrasound evidence of atherosclerotic plaque in one or both carotid arteries, defined as focal thickening of the vessel wall measuring 50% more than the regular vessel wall. A criterion for participation is access to a smartphone suitable for app usage. The participants are randomly assigned to an intervention or a control group. While both groups receive the standard of care, the intervention group has additional access to the PreventiPlaque app during the 12-month follow-up. The app includes daily tasks that promote a healthier lifestyle in the areas of smoking cessation, medication adherence, physical activity, and diet. The impact of plaque visualization and app use on the change in cardiovascular risk profile is assessed by SCORE2. Feasibility and effectiveness of the PreventiPlaque app are evaluated using standardized and validated measures for patient feedback.
The production of liquid-gas mixtures with desired properties still places high demands on process technology and is usually realized in bubble columns. The physical calculation models used have individual dimensionless factors which, depending on the application, are only valid for small ranges consisting of flow velocity, nozzle geometry and test setup. An iterative but time-consuming design of such dispersion processes is used in industry for producing a liquid-gas mixture according to desired requirements. In the present investigation, we accelerate the necessary design loops by setting up a physical model, which consists of several subsystems that are enriched by dedicated experiments to realize liquid-gas dispersions with low volume fraction and small air bubble diameters in oil. Our approach allows the extraction of individual dimensionless factors from maps of the introduced subsystems. These maps allow for targeted corrective measures of a production process for keeping the quality. The calculation-based approach avoids the need for performing iterative design loops. Overall, this approach supports the controlled generation of liquid-gas mixtures.
Creating a schedule to perform certain actions in a realworld environment typically involves multiple types of uncertainties. To create a plan which is robust towards uncertainties, it must stay flexible while attempting to be reliable and as close to optimal as possible. A plan is reliable if an adjustment to accommodate for a new requirement causes only a few disruptions. The system needs to be able to adapt to the schedule if unforeseen circumstances make planned actions impossible, or if an unlikely event would enable the system to follow a better path. To handle uncertainties, the used methods need to be dynamic and adaptive. The planning algorithms must be able to re-schedule planned actions and need to adapt the previously created plan to accommodate new requirements without causing critical disruptions to other required actions.
Das Forschungsprojekt Data Sharing Framework untersuchte Data Sharing im Kontext von datenbasierten Services und Produkten in Ökosystemen aus fünf Perspektiven: Kultur, Vertrauen, Wert, Recht & Governance, Sicherheit. Die Forschungsergebnisse bestätigen die Relevanz dieser Perspektiven und es hat sich gezeigt, dass diese Aspekte sowohl Barrieren als auch Treiber für Datennutzung und -austausch zwi- schen Unternehmen darstellen.
Ausgangspunkt waren die folgenden forschungs- und praxisleitenden Annahmen:
• These 1: KMU können durch die Nutzung und das
Teilen von Daten Mehrwerte in Form neuer Produkte und Services generieren. Aus wissenschaftlicher Sicht liegt der Fokus des Themas Daten und Data Science bisher überwiegend auf der technischen Umsetzung datenintensiver Geschäftsmodelle und Kooperationen durch die Unternehmen.
• These 2: Die technische Umsetzung ist eine notwendige Bedingung für die datenbasierte Leistun- gen, sie reicht jedoch nicht aus, um eine Kooperations- und Teilbereitschaft bei KMU hinsichtlich ihrer Daten (Daten-Teilbereitschaft) auszulösen. Zahlreiche Stakeholder zögern, Daten zu teilen, vor allem in einem grenzüberschreitenden Kontext, wie z.B. in der Programmregion.
• These 3: KMU benötigen Data Access und Data Trust Strukturen, um mögliche Kooperationspotenziale tatsächlich zu heben. Dies erfordert u.a. gemeinsa- me Standards, ein annäherndes Verständnis vom Wert der Daten, Data-Governance in Kombination mit zu definierenden Trust-Standards, welche die erforderliche formelle und informelle Sicherheit bieten.
Nachfolgend wird ein Überblick über die hieraus hervorgegangenen Ergebnisse gegeben:
Kultur
Die Perspektive der Organisationskultur stellt das Denken und Handeln im Unternehmen und im Ökosystem in den Mittelpunkt. Eine Organisationskultur, welche die Arbeit mit Daten, Data Science Praktiken und vor allem das Teilen von Daten ermöglicht, stellt Daten in den Mittelpunkt des Wertschöpfungsprozesses. Dies erfordert eine generelle Sensibilisierung
für das Thema Daten, durchlässige Grenzen im und zwischen Unternehmen, ebenso wie ein neues Verständnis von Rollen, Strukturen und Prozessen im Unternehmen.
Vertrauen
Das Vertrauen ist im Ökosystem von großer Bedeutung. Das Einbeziehen von internen Stakeholdern und das Starten mit kleineren Pilotprojekten wird vorgeschlagen, um Vertrauen innerhalb der Organisation und mit externen Partnern zu schaffen.
Wert
Als notwendige Voraussetzung wird der Wert der Daten hervorgehoben. Unternehmen sollten den potenziellen Wert der Datenflüsse kennen, bevor sie sich entscheiden, ob sie diese Daten teilen und nutzen möchten. Es wird empfohlen, eine grobe Quanti- fizierung des Wertflusses vorzunehmen oder gegebe- nenfalls eine detailliertere Analyse durchzuführen.
Recht & Governance
Für die Berücksichtigung rechtlicher Rahmenbedingungen gemeinsamer Datennutzung sollten Organisationen zunächst eine interne Data Governance etablieren, um auf neue regulatorische Entwicklungen reagieren zu können. Die Einrichtung von Data-Asset-Management, Data-IP und -Compliance-Ma-nagement und Data-Contract-Management wird hier empfohlen.
Datensicherheit
Im Sicherheitskontext sind Methoden zur Gewährleistung der Datenintegrität, Privatsphäre und Sicherheit entscheidend. Es wird empfohlen, einen kollaborativen Ansatz zur Implementierung von Sicherheitsstandards zu verfolgen und dabei IKT-Experten einzubeziehen. Anfänglich können Best Practices ausreichen, aber längerfristig sollte eine kontinuierliche Sicherheitsrisikobewertung und Ge- schäftsprozessintegration angestrebt werden.
Im vorliegenden Paper wird ein Vergleich zwischen Produktions-und Simulationsdaten präsentiert welches im Rahmen einer größeren Initiative zur Verwendung von Shopfloor Daten bei einem Projektpartner in der Automobilindustrie umgesetzt wurde. In diesem Projekt wurden die Daten die während der Füllbildsimulation entstehen mit den Daten aus der finalen Werkzeugabnahme verglichen um zu analysieren, wie genau diese miteinander über einstimmen. Je besser die Simulation ist, desto schneller kann der gesamte Werkzeugentwicklungsprozess abgewickelt werden, welcher als Kernprozess massives Einsparungspotenzial und damit Wettbewerbsvorteil mit sich bringt.
The usage of data gathered for Industry 4.0 and smart factory scenarios continues to be a problem for companies of all sizes. This is often the case because they aim to start with complicated and time-intensive Machine Learning scenarios. This work evaluates the Process Capability Analysis (PCA) as a pragmatic, easy and quick way of leveraging the gathered machine data from the production process. The area of application considered is injection molding. After describing all the required domain knowledge, the paper presents an approach for a continuous analysis of all parts produced. Applying PCA results in multiple key performance indicators that allow for fast and comprehensible process monitoring. The corresponding visualizations provide the quality department with a tool to efficiently choose where and when quality checks need to be performed. The presented case study indicates the benefit of analyzing whole process data instead of considering only selected production samples. The use of machine data enables additional insights to be drawn about process stability and the associated product quality.
Tap or swipe
(2023)
Demand-side management approaches that exploit the temporal flexibility of electric vehicles have attracted much attention in recent years due to the increasing market penetration. These demand-side management measures contribute to alleviating the burden on the power system, especially in distribution grids where bottlenecks are more prevalent. Electric vehicles can be defined as an attractive asset for distribution system operators, which have the potential to provide grid services if properly managed. In this thesis, first, a systematic investigation is conducted for two typically employed demand-side management methods reported in the literature: A voltage droop control-based approach and a market-driven approach. Then a control scheme of decentralized autonomous demand side management for electric vehicle charging scheduling which relies on a unidirectionally communicated grid-induced signal is proposed. In all the topics considered, the implications on the distribution grid operation are evaluated using a set of time series load flow simulations performed for representative Austrian distribution grids. Droop control mechanisms are discussed for electric vehicle charging control which requires no communication. The method provides an economically viable solution at all penetrations if electric vehicles charge at low nominal power rates. However, with the current market trends in residential charging equipment especially in the European context where most of the charging equipment is designed for 11 kW charging, the technical feasibility of the method, in the long run, is debatable. As electricity demand strongly correlates with energy prices, a linear optimization algorithm is proposed to minimize charging costs, which uses next-day market prices as the grid-induced incentive function under the assumption of perfect user predictions. The constraints on the state of charge guarantee the energy required for driving is delivered without failure. An average energy cost saving of 30% is realized at all penetrations. Nevertheless, the avalanche effect due to simultaneous charging during low price periods introduces new power peaks exceeding those of uncontrolled charging. This obstructs the grid-friendly integration of electric vehicles.
Das Kreisgespräch
(2023)
Alleviating the curse of dimensionality in minkowski sum approximations of storage flexibility
(2023)
Many real-world applications require the joint optimization of a large number of flexible devices over some time horizon. The flexibility of multiple batteries, thermostatically controlled loads, or electric vehicles, e.g., can be used to support grid operations and to reduce operation costs. Using piecewise constant power values, the flexibility of each device over d time periods can be described as a polytopic subset in power space. The aggregated flexibility is given by the Minkowski sum of these polytopes. As the computation of Minkowski sums is in general demanding, several approximations have been proposed in the literature. Yet, their application potential is often objective-dependent and limited by the curse of dimensionality. In this paper, we show that up to 2d vertices of each polytope can be computed efficiently and that the convex hull of their sums provides a computationally efficient inner approximation of the Minkowski sum. Via an extensive simulation study, we illustrate that our approach outperforms ten state-of-the-art inner approximations in terms of computational complexity and accuracy for different objectives. Moreover, we propose an efficient disaggregation method applicable to any vertex-based approximation. The proposed methods provide an efficient means to aggregate and to disaggregate typical battery storages in quarter-hourly periods over an entire day with reasonable accuracy for aggregated cost and for peak power optimization.
In the era of digital transformation an evolution takes place. Following this, new perspectives concerning leadership are required, especially in virtual teams. Shared Leadership is a promising leadership form to meet the challenges in a virtual team setting. Particularly, studies show that shared leadership increases performance, team creativity and innovative behavior. Moreover, the responsibility is distributed among several, not one individual. Nevertheless, it is unclear, which skills are needed in shared leadership teams and how they could be trained. Therefore, we develop a conceptual framework to pave the way for an empirical inquiry of the skills for and the role of shared leadership. Moreover, we encourage the discussion, whether the current leadership development is still viable and offer practical implications to develop shared leadership.
Der Schlüssel zur Zukunft
(2023)
Female Entrepreneurship
(2023)
Die unternehmerische Initiative ist eine wichtige Triebkraft für das Wachstum der Wirtschaft und für Innovationen. Frauen stehen jedoch nach wie vor vor speziellen Herausforderungen, wenn es um die Gründung von Unternehmen geht. Eines der größten Hindernisse für weibliches Unternehmertum ist der Mangel an Unterstützung. Frauen haben nach wie vor Schwierigkeiten, Kapital für ihre Vorhaben zu beschaffen. Untersuchungen haben gezeigt, dass weibliche Personen im Vergleich zu männlichen Personen weniger Unternehmen gründen. In diesem Zusammenhang spielt das Mentoring eine entscheidende Rolle bei der Entwicklung von Unternehmerinnen. Dies ermöglicht den Austausch wertvoller Erfahrungen, das Erlernen von Fähigkeiten, wertvolles Feedback und die Erweiterung des Netzwerks. Die Wirksamkeit eines solchen Mentorinnen Programms wird im Rahmen der vorliegenden Arbeit anhand des Pilotprojekt Fempower Community untersucht. Dabei wird analysiert welchen Einfluss ein Mentoringprogramm auf die Gründungsvorhaben und die definierten Kernkompetenzen der Teilnehmerinnen hat. Um diese Frage zu beantworten, wurde eine standardisierte quantitative Befragung der Teilnehmerinnen, sowie Interviews mit vier Teilnehmerinnen des Programms durchgeführt. Darüber hinaus wurden Sekundärstudien zum Vergleich herangezogen. Zu den Hauptzielen des Mentoring-Programms gehört, die unternehmerischen Vorhaben der Teilnehmerinnen zu realisieren und deren Kernkompetenzen zu stärken. Die Auswertung der quantitativen Studie ergab, dass die Teilnehmerinnen ihre Ziele zum Teil erreichten und ihre Kernkompetenzen zum Teil verbesserten. Aus den Interviews geht hervor, dass sich das Mentoring-Programm positiv auf die Entwicklung ihrer unternehmerischen Pläne ausgewirkt hat und die Kernkompetenzen der Teilnehmerinnen fördern konnte.
A model is presented that allows for the calculation of the success probability by which a vanilla Evolution Strategy converges to the global optimizer of the Rastrigin test function. As a result a population size scaling formula will be derived that allows for an estimation of the population size needed to ensure a high convergence security depending on the search space dimensionality.
Der vorliegende Beitrag stellt das Konzept eines Flipped Classroom-Ansatzes für die Lehrveranstaltung „Grundlagen der Wirtschaft und finanziellen Unternehmensführung“ im Masterstudiengang Wirtschaftsinformatik der Fachhochschule Vorarlberg vor. Es werden die Rahmenbedingungen der Lehrveranstaltung erläutert und die didaktischen Überlegungen sowie Zielsetzungen diskutiert. Besonderes Augenmerk wird auf die Vorteile des Blended Learning sowie die Bedeutung von Feedback gelegt. Anschließend werden die Inhalte, der Aufbau sowie die verwendeten Materialien und Tools beschrieben. Es wird gesondert auf den Feedbackprozess eingegangen. Abschließend erfolgt eine Bewertung des Lehrveranstaltungskonzepts anhand der Dimensionen technischer Ablauf, Engagement der Studierenden, Klausurerfolg und Lehrveranstaltungsevaluation. Auf dieser Basis werden mögliche Verbesserungen für die Zukunft abgeleitet. Insgesamt wird deutlich, dass der Flipped Classroom-Ansatz eine effektive Methode ist, die mit Standardtools umgesetzt werden kann und die den Lernerfolg und die Zufriedenheit der Studierenden fördert.
Effective lead management
(2023)
In the last few years the global interest on lead management has increased. This classic topic for marketing and sales departments is aimed at converting potential customers into sales. The following thesis identifies the challenges and solutions for marketing and sales departments in order to process effective lead management. Using data from a literature review and qualitative empirical research, conducted with representatives of marketing and sales departments, the results showed overall and task specific challenges and solutions. The research indicates that overall challenges and solutions regarding the gap between marketing and sales, new processes and data management including data quality, software and silos emerge. In addition task specific challenges and solutions concerning lead generation including purchased leads, lead qualification, lead nurturing and sales specific challenges and solutions conclusively the focus on existing customers, time famine and lead routing were identified. This thesis provides a framework for further studies regarding the challenges and solutions for marketing and sales departments processing lead management.
Erfolgsfaktor Fachkarriere
(2023)
Angesichts des anhaltenden Fachkräftemangels und der steigenden Komplexität der globalen Wirtschaft stellt die Fachkarriere eine vielversprechende Alternative zur klassischen Führungskarriere dar, um hochqualifizierte Fachkräfte langfristig zu binden und ihr Fachwissen effektiv zu nutzen. Das Ziel dieser Masterarbeit besteht darin, die Anforderungen, Erwartungen, Chancen, Herausforderungen und Risiken von Fachkarrieren zu analysieren und daraus Handlungsempfehlungen für HR-Bereiche abzuleiten. Im Rahmen einer qualitativen Studie, basierend auf Expert*inneninterviews mit Fachexpert*innen, Führungskräften der Fachexpert*innen und HR-Verantwortlichen großer Industrieunternehmen in Liechtenstein, wurden die Ergebnisse ermittelt. Diese zeigen, dass Fachexpert*innen und deren Führungskräfte klare Strukturen der Fachkarriere und Sichtbarkeit der Fachexpert*innen erwarten, während Unternehmen Vorteile wie eine gesteigerte Wertschätzung der Fachexpertise, individuelle Karrieremöglichkeiten und die Bindung von Fachwissen erkennen. Allerdings gibt es auch Herausforderungen wie die sorgfältige Auswahl von Fachexpert*innen und die Gestaltung der Aufstiegsmöglichkeiten innerhalb der Fachkarriere. Basierend auf den Ergebnissen wurden konkrete Handlungsempfehlungen für HR-Bereiche entwickelt, um eine erfolgreiche Implementierung und Unterstützung von Fachkarrieren zu ermöglichen.
The thorny issue of time
(2023)
This study aims to address the research gap surrounding the role of leadership in the formation of high-performance teams within startup companies. While there is existing research on high-performing teams, limited attention has been given to leadership in this environment. To bridge this gap, the study combines a literature review and qualitative analysis through semi-structured interviews with diverse stakeholders in startups, with the goal of providing practical guidance for startup executives based on the research findings. The study uncovers key aspects of leadership in high-performance teams, emphasizing the importance of skills such as motivation and support for team members, fostering psychological safety and trust, and effectively managing uncertainty. In addition to resource constraints and high expectations, the study sheds light on the challenges faced by leaders in startup and high-performance team environments, particularly the blurring of traditional leadership roles as team members seek autonomy and decision-making authority. These findings present opportunities for future research to explore this progressive leadership style. Overall, this study contributes to our understanding of leadership dynamics within high-performance teams operating in the context of startups. It offers valuable insights that can help startup executives navigate the complexities of leadership and foster the development of successful and high-performing teams.
Das Modellprojekt „Caritas Care – Betreuung zuhause“ wurde 2012 in einer Kooperation der Caritas Schweiz und der Caritas Alba Iulia (Transsylvanien/Rumänien) ins Leben gerufen. Damit sollte ein Modell geschaffen werden, welches einerseits dem wachsenden Markt der „Betreuung zuhause“ in der Schweiz entgegenkommt, aber andererseits fairere Arbeitsbedingungen für die Betreuungspersonen vorsieht. Fairness sollte durch einen Versicherungsschutz der Arbeitskräfte, Weiterbildungsmöglichkeiten und ein Entgelt, das mit anderen Arbeitsverhältnissen vergleichbar ist, sowie dank klar abgegrenzter Arbeits-, Präsenz- und Freizeit erreicht werden. Die Umsetzung erfolgt folgendermaßen: Angestellte Betreuungs- und Pflegefachkräfte der Caritas Alba Iulia können für sechs Wochen bis zu drei Monaten in die Schweiz gehen, um dort in Privathaushalten hilfsbedürftige Menschen zu unterstützen (Live-in-Betreuungen). Sie werden während dieser Zeit von der Caritas Schweiz angestellt. Danach kehren die Betreuenden wieder in ihr Anstellungsverhältnis bei der Caritas Alba Iulia zurück. Es wird sozusagen Personal „verliehen“. Damit soll einem Verlust von qualifiziertem Betreuungs- und Pflegepersonal durch Abwanderung aus Rumänien entgegengewirkt werden. Im Rahmen des studiengangsübergreifenden, interdisziplinären Kontextstudiums der Masterstudiengänge der Fachhochschule Vorarlberg (Österreich) hat sich eine Gruppe Forschender zum Ziel gesetzt, dieses Modellprojekt forscherisch zu erkunden. Wir wollten wissen, wie dieses Live-in-Betreuungsangebot nach zehn Jahren Laufzeit funktioniert. Insbesondere interessierten uns die Erfahrungen der rumänischen Betreuer:innen und ihrer Angehörigen sowie der projektverantwortlichen Leitungspersonen in der Caritas Alba Iulia und der Caritas Schweiz. Im Rahmen einer Feldforschungswoche im Juli 2022 in Transsylvanien/Siebenbürgen wurden 28 formelle Interviews mit Projektverantwortlichen, Betreuern/Betreuerinnen und deren Angehörigen durchgeführt. Zusätzlich wurden Dokumente und Feldnotizen sowie Gedächtnisprotokolle von informellen Gesprächen mit Personen der extramuralen Einrichtungen in Rumänien in die Auswertung integriert. Die Auswertung erfolgte inhaltsanalytisch.
In an oversaturated market, companies are required to use innovative and, above all, creative advertising methods to capture their customers’ attention, and thus differentiate themselves from rival businesses. To this end, companies have been increasingly relying on the use of humor, a phenomenon that remains highly subjective and is perceived differently by each individual. This master’s thesis, which was completed as part of the International Marketing and Sales program at the FH Vorarlberg, focuses on this phenomenon of humor as well as its impact on advertising perception. With the aid of three different theories, the term “humor” is defined. Furthermore, this study explains and researches the so-called vampire effect, wherein various factors (in this case humor) draw attention away from the actual advertising message. In addition, this thesis takes a closer look at involvement, as a person’s involvement or interest in a brand or product can influence brand and product recall and recognition. An online survey was conducted to determine whether the vampire effect caused by humor is able to influence brand and product recall. In other words, this concerns whether the viewer can still remember the brand and product afterward or whether the humor employed triggers the vampire effect. Furthermore, this thesis explored whether the vampire effect caused by humor is able to influence brand and product recognition. Recall is the retrieval of information from memory without direct cues, whereas recognition refers to the recognition of information when it is presented again. Furthermore, within this context, it was discovered that brand and product recall varies with low and high involvement viewers of the advertisement. In other words, this means that the strength of the vampire effect caused by humor changes depending on the strength of the viewer’s involvement. During the course of this research, it was further observed that the humor employed significantly affects the perception of the advertising message, thus confirming the existence of the vampire effect. This effect also influences both brand as well as product recall and recognition. In both cases, participants in the survey were less able to remember the product and brand in the humorous advertising. Furthermore, it was proven that people with low involvement in the advertised product group are more heavily affected by the vampire effect. As such, they are more likely to not remember the product or brand after seeing the advertisement.
Formen des Dialogs
(2023)
Projekte zeichnen sich aus durch ihre Einmaligkeit und Offenheit. Unternehmen sind bestrebt ihre Projekte zum positiven Abschluss zu bringen. In dieser Ausarbeitung wird die Rolle der Verhaltensökonomie im Projektmanagement beleuchtet. Dabei wird der Fokus auf die Projektplanung und insbesondere auf die Aufwandsschätzung gelegt. Der theoretische Rahmen bildet ein solides Verständnis von Verhaltensökonomie und Projektmanagement. Mittels systematischer Literaturrecherche für den Zeitraum von 2017 bis 2023 werden die gängigsten kognitiven Verzerrungen ergründet, die in Projekten, insbesondere bei Aufwandsschätzungen häufig auftreten. Die häufigste kognitive Verzerrung ist der Optimism Bias, gefolgt vom Escalation of Commitment, Strategic Misrepresentation bis hin zur Planning Fallacy und dem Endownment Effect. Das Ergebnis dieser Ausarbeitung zeigt, dass kognitive Verzerrungen den Projekterfolg maßgeblich beeinflussen können.
Die sichtbare Digitalisierung des Bankensektors beruht im Kern auf der Steigerung des Qualitätserlebnisses für Kund*innen. Als ein Symbol dessen hat sich das Videoidentifizierungsverfahren etabliert, durch welches ein digitales Onboarding von Neukund*innen in Banken möglich gemacht wird. Gefördert wird die Implementierung dieser Technologie am Markt im Wesentlichen durch den Entwicklungseinsatz von Direktbanken. Das Setup dieses Verfahrens steht im Kontrast zu den Kernelementen – Kundenberatung und physische Eröffnung – welche eng mit klassischen Banken verbunden wird. Digitalisierung hat sich zu einem Synonym von Fortschritt entwickelt, viele positive Aspekte, aber vor allem eine Effizienzsteigerung im Prozesse sind beobachtbar. Erfolge wie unter anderem die geografische Markterweiterung samt einem ertragssteigernden Marktsegment, verbesserte Kundenzufriedenheit und Prozessexzellenz, die den heutigen Anforderungen gerecht wird sind zu verzeichnen. Welche weiteren Chancen und Risiken zwei der bedeutendsten Finanzplätze in Europa – Liechtenstein und Deutschland – im Detail mit dieser Technologie verbinden, ist Ziel dieser Forschungsarbeit, an wessen Ende eine konkrete Handlungsempfehlung kommuniziert werden wird.
The presented master thesis of the study subject International Management and Leadership at the University of Applied Science Vorarlberg in Dornbirn handles the potential future influence of the EU Corporate Sustainability Due diligence on SMEs. First this thesis introduces the most important regulations that might come into place with this Due Diligence Act and gives a theoretical input when and how it will come into place, and also who it will affect directly and who will be affected indirectly. The empirical data resulted of several qualitative expert interviews and a following quantitative research. The expert interviews are split in two different groups, first the topic experts from institutions like chamber of commerce or chamber of labour and second experts from highly successful Austrian companies which are already handling the topic and the future challenges. Expected outcome of the qualitative interviews was a better view on the actual situation especially the impact on small and medium enterprises. On the basis of this results the quantitative survey was produced. In the quantitative survey the goal was to see, how much entrepreneurs and companies in the small and medium sector already are aware of the upcoming legal challenges throughout the supply chain. With all this collected data the practical outcome of this thesis is the Checklist, which helps entrepreneurs to find out if and how much they will be affected by the Act. And finally, the most important part is the Guideline, which introduces first risk assessment tools, that will help companies to prepare for future legislation and bring undoubtedly a certain advantage for the upcoming challenges.
Digital twin as enabler of business model innovation for infrastructure construction projects
(2023)
Emerging technologies and methods are becoming an important element of the construction industry. Digital Twins are used as a base to store data in BIM models and make use out of the data respectively make the data visible. The transparency in all phases of the lifecycle of building and infrastructure assets is crucial in order to get a more efficient lifecycle of planning, construction and maintenance. Whereas other industries increased performance in these phases by making use out of the data, construction industry is stuck in traditional methods and business models. In this paper we propose a concept that focuses on the digital production twin. The comparison of planning data with As-Is production data can empower a data driven continuous improvement process and support the decision making process of future innovations and suitable business models. This paper outlines the possibility to use the data stored in a digital twin with regards to the evaluation of possible business models.