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Daten im B2B-Ökosystem teilen und nutzen: Wie KMU Voraussetzungen schaffen und Hürden überwinden
(2024)
«Big Data» haben ein großes Potenzial, um die Wertschöpfung effizienter zu gestalten oder um Innovationen hervorzubringen. Daten werden oft an der Schnittstelle zwischen mehreren Akteuren in Business-to-Business-Ökosystemen generiert und sie müssen zwischen den Akteuren geteilt werden. Unternehmen tun sich jedoch schwer damit, Daten in Werte zu transferieren und die Daten im Ökosystem zu teilen. Ursächlich sind weniger technische Gründe als organisationale Rahmenbedingungen. Der Beitrag identifiziert fünf Perspektiven, die Hürden und Voraussetzungen in diesem Prozess darstellen: (1) eine datengetriebene Organisationskultur, (2) Vertrauen zwischen den Akteuren, (3) die Konkretisierung des Wertes von Daten, (4) Datensicherheit und (5) rechtliche und Governance-Aspekte. Eine Fallstudie eines typischen Daten-Ökosystems um ein produzierendes KMU konkretisiert diese Voraussetzungen und Hürden. Es zeigt sich, dass sich Unternehmen, die Daten im Ökosystem teilen möchten, ganzheitlich verändern müssen.
In a dynamic, technology-driven world, companies must identify and evaluate emerging technologies early to remain competitive. (Choi; Park; Lee 2021) The time frame for technology diffusion is continuously shortening, underscoring the importance of technological foresight. (Schuh et al. 2020) Given the rapid technological advancements, companies must strategically anticipate and respond to technological shifts to maintain their edge. This master's thesis explores the practices of four manufacturing B2B companies in Vorarlberg, Austria, using a multiple case study approach. It focuses on how these firms identify, monitor, and evaluate emerging technologies, examining the channels, tools, and approaches they utilize. The objective is to provide practical recommendations for enhancing technological foresight in manufacturing B2B companies and offer valuable insights into technology management, particularly from the perspective of market-oriented business management.
The usage of data gathered for Industry 4.0 and smart factory scenarios continues to be a problem for companies of all sizes. This is often the case because they aim to start with complicated and time-intensive Machine Learning scenarios. This work evaluates the Process Capability Analysis (PCA) as a pragmatic, easy and quick way of leveraging the gathered machine data from the production process. The area of application considered is injection molding. After describing all the required domain knowledge, the paper presents an approach for a continuous analysis of all parts produced. Applying PCA results in multiple key performance indicators that allow for fast and comprehensible process monitoring. The corresponding visualizations provide the quality department with a tool to efficiently choose where and when quality checks need to be performed. The presented case study indicates the benefit of analyzing whole process data instead of considering only selected production samples. The use of machine data enables additional insights to be drawn about process stability and the associated product quality.
Through mandatory ESG (environmental, social, governance) reporting large companies must disclose their ESG activities showing how sustainability risks are incorporated in their decision-making and production processes. This disclosure obligation, however, does not apply to small and medium-sized enterprises (SME), creating a gap in the ESG dataset. Banks are therefore required to collect sustainability data of their SME customers independently to ensure complete ESG integration in the risk analysis process for loans. In this paper, we examine ESG risk analysis through a smart science approach laying the focus on possible value outcomes of sustainable smart services for banks as well as for their (SME) customers. The paper describes ESG factors, how services can be derived from them, targeted metrics of ESG and an ESG Service Creation Framework (business ecosystem building, process model, and value creation). The description of an exemplary use case highlighting the necessary ecosystem for service creation as well as the created value concludes the paper.
Startups usually have high growth ambitions but only limited resources. Therefore, they are looking for efficient and effective methods to grow their business. However, if they go interna-tional, challenging changes will likely be made if the company is not focused on the global market. The aim of this work is therefore to support startups in the internationalization of their business and to provide guidance from the beginning by using strategic marketing elements to facilitate this process. To achieve this, a qualitative method of analysis was chosen. First, a literature review was conducted on the relevant topics of a startup, strategic marketing, and internationalization. Five success factors emerged from the literature: commitment, strategy, research, marketing mix adaptation, and organization and network. These were then ana-lyzed in more detail in expert interviews. The analysis of the interview results shows that for the internationalization of startups, the commitment to internationalization and a global mindset is of great importance from the very beginning. This is because they influence all supporting and strategic marketing elements.
The design and development of smart products and services with data science enabled solutions forms a core topic of the current trend of digitalisation in industry. Enabling skilled staff, employees, and students to use data science in their daily work routine of designing such products and services is a key concern of higher education institutions, including universities, company workshop providers and in further education. The scope and usage scenario of this paper is to assess software modules (‘tools’) for integrated data and analytics as service (DAaaS). The tools are usually driven by machine learning, may be deployed in cloud infrastructures, and are specifically targeted at particular needs of the industrial manufacturing, production, or supply chain sector.
The paper describes existing theories and previous work, namely methods used in didactics, work done for visually designing and using machine learning algorithms (no-code / low- code tools), as well as combinations of these two topics. For tools available on the market, an extended assessment of their suitability for a set of learning scenarios and personas is discussed.
Smart services disrupt business models and have the potential to stimulate the circular economy transition of regions, enabling an environmentally friendly atmosphere for sustainable and innovation-driven growth of regions. Although smart services are powerful means for deploying circular economy goals in industrial practices, there is little systematic guidance on how the adoption of smart services could improve resource efficiency and stimulate smart regional innovation-driven growth, enabled through circular design. Implemented in the scope of Vorarlberg’s smart specialization strategy, this paper contributes to the literature on the circular economy and regional innovation-driven growth by assessing critical factors of the value creation and value capture implemented within the scope of the quadruple helix system. By identifying the main challenges and opportunities of collaborative value creation and value capture in setting-up smart circular economy strategies and by assessing the role of innovation actors within the quadruple helix innovation system, the study provides recommendations and set of guidelines for managers and public authorities in managing circular transition. Finally, based on the analysis of the role of actors in creating shared value and scaling-up smart circular economy practices in the quadruple helix innovation systems, the paper investigates the role of banks as enablers of circular economy innovation-driven regional growth and smart value creation.
