Wirtschaft
Refine
Year of publication
Document Type
- Part of a Book (24) (remove)
Institute
Language
- English (24) (remove)
Has Fulltext
- no (24)
Is part of the Bibliography
- yes (24)
Keywords
Digitalization is changing business models and operational processes. At the same time, improved data availability and powerful analytical methods are influencing controlling and increasingly require the use of statistical and information technology skills and knowledge. Using a case study from marketing controlling, the article shows the use of business analytics methods and addresses the tasks of controlling in the digital age.
The thorny issue of time
(2023)