OPUS 4 | Wirtschaft

Wirtschaft

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Strategy formation: development of a conceptual framework for entrepreneurial settings (2020)

Metzler, Thomas

Sponsorship (2006)

Horn, Sierk

In search for global integration and coordination. Corporate identity strategies of German transnationals (2002)

Horn, Sierk

Powerbrands: Resurrecting a magic concept (2002)

Horn, Sierk A.

Retailing and Consumption in China (2007)

Horn, Sierk ; Horn, Katrin

Applied perspectives on recruiting and work assessment in Japan (2011)

Horn, Sierk ; Liepmann, Detlev ; Beauducel, Andre

Japanese multinationals in China (2010)

Horn, Sierk A. ; Cross, Adam R.

Japanese multinational enterprises in China: successful adaptation of marketing strategies (2009)

Buckley, P. ; Horn, Sierk A.

Japanese management at a crossroads? The changing role of China in the transformation of corporate Japan (2009)

Horn, Sierk A. ; Cross, Adam R.

The changing role of China in the transformation of corporate Japan (2009)

Cross, Adam R. ; Horn, Sierk A.