Dobler, Martin
Refine
Year of publication
Document Type
- Conference Proceeding (20)
- Report (6)
- Part of a Book (3)
Institute
Is part of the Bibliography
- yes (29)
Keywords
- Data science (2)
- SME (2)
- Supply Chain Management (2)
- Value co-creation (2)
- Blockchain (1)
- Collaboration (1)
- Collaborative models (1)
- Customs (1)
- Cyber-Physical Systems (1)
- Data Sharing (1)
Daten im B2B-Ökosystem teilen und nutzen: Wie KMU Voraussetzungen schaffen und Hürden überwinden
(2024)
«Big Data» haben ein großes Potenzial, um die Wertschöpfung effizienter zu gestalten oder um Innovationen hervorzubringen. Daten werden oft an der Schnittstelle zwischen mehreren Akteuren in Business-to-Business-Ökosystemen generiert und sie müssen zwischen den Akteuren geteilt werden. Unternehmen tun sich jedoch schwer damit, Daten in Werte zu transferieren und die Daten im Ökosystem zu teilen. Ursächlich sind weniger technische Gründe als organisationale Rahmenbedingungen. Der Beitrag identifiziert fünf Perspektiven, die Hürden und Voraussetzungen in diesem Prozess darstellen: (1) eine datengetriebene Organisationskultur, (2) Vertrauen zwischen den Akteuren, (3) die Konkretisierung des Wertes von Daten, (4) Datensicherheit und (5) rechtliche und Governance-Aspekte. Eine Fallstudie eines typischen Daten-Ökosystems um ein produzierendes KMU konkretisiert diese Voraussetzungen und Hürden. Es zeigt sich, dass sich Unternehmen, die Daten im Ökosystem teilen möchten, ganzheitlich verändern müssen.
Das Forschungsprojekt Data Sharing Framework untersuchte Data Sharing im Kontext von datenbasierten Services und Produkten in Ökosystemen aus fünf Perspektiven: Kultur, Vertrauen, Wert, Recht & Governance, Sicherheit. Die Forschungsergebnisse bestätigen die Relevanz dieser Perspektiven und es hat sich gezeigt, dass diese Aspekte sowohl Barrieren als auch Treiber für Datennutzung und -austausch zwi- schen Unternehmen darstellen.
Ausgangspunkt waren die folgenden forschungs- und praxisleitenden Annahmen:
• These 1: KMU können durch die Nutzung und das
Teilen von Daten Mehrwerte in Form neuer Produkte und Services generieren. Aus wissenschaftlicher Sicht liegt der Fokus des Themas Daten und Data Science bisher überwiegend auf der technischen Umsetzung datenintensiver Geschäftsmodelle und Kooperationen durch die Unternehmen.
• These 2: Die technische Umsetzung ist eine notwendige Bedingung für die datenbasierte Leistun- gen, sie reicht jedoch nicht aus, um eine Kooperations- und Teilbereitschaft bei KMU hinsichtlich ihrer Daten (Daten-Teilbereitschaft) auszulösen. Zahlreiche Stakeholder zögern, Daten zu teilen, vor allem in einem grenzüberschreitenden Kontext, wie z.B. in der Programmregion.
• These 3: KMU benötigen Data Access und Data Trust Strukturen, um mögliche Kooperationspotenziale tatsächlich zu heben. Dies erfordert u.a. gemeinsa- me Standards, ein annäherndes Verständnis vom Wert der Daten, Data-Governance in Kombination mit zu definierenden Trust-Standards, welche die erforderliche formelle und informelle Sicherheit bieten.
Nachfolgend wird ein Überblick über die hieraus hervorgegangenen Ergebnisse gegeben:
Kultur
Die Perspektive der Organisationskultur stellt das Denken und Handeln im Unternehmen und im Ökosystem in den Mittelpunkt. Eine Organisationskultur, welche die Arbeit mit Daten, Data Science Praktiken und vor allem das Teilen von Daten ermöglicht, stellt Daten in den Mittelpunkt des Wertschöpfungsprozesses. Dies erfordert eine generelle Sensibilisierung
für das Thema Daten, durchlässige Grenzen im und zwischen Unternehmen, ebenso wie ein neues Verständnis von Rollen, Strukturen und Prozessen im Unternehmen.
Vertrauen
Das Vertrauen ist im Ökosystem von großer Bedeutung. Das Einbeziehen von internen Stakeholdern und das Starten mit kleineren Pilotprojekten wird vorgeschlagen, um Vertrauen innerhalb der Organisation und mit externen Partnern zu schaffen.
Wert
Als notwendige Voraussetzung wird der Wert der Daten hervorgehoben. Unternehmen sollten den potenziellen Wert der Datenflüsse kennen, bevor sie sich entscheiden, ob sie diese Daten teilen und nutzen möchten. Es wird empfohlen, eine grobe Quanti- fizierung des Wertflusses vorzunehmen oder gegebe- nenfalls eine detailliertere Analyse durchzuführen.
Recht & Governance
Für die Berücksichtigung rechtlicher Rahmenbedingungen gemeinsamer Datennutzung sollten Organisationen zunächst eine interne Data Governance etablieren, um auf neue regulatorische Entwicklungen reagieren zu können. Die Einrichtung von Data-Asset-Management, Data-IP und -Compliance-Ma-nagement und Data-Contract-Management wird hier empfohlen.
Datensicherheit
Im Sicherheitskontext sind Methoden zur Gewährleistung der Datenintegrität, Privatsphäre und Sicherheit entscheidend. Es wird empfohlen, einen kollaborativen Ansatz zur Implementierung von Sicherheitsstandards zu verfolgen und dabei IKT-Experten einzubeziehen. Anfänglich können Best Practices ausreichen, aber längerfristig sollte eine kontinuierliche Sicherheitsrisikobewertung und Ge- schäftsprozessintegration angestrebt werden.
The role of entrepreneurs and intrapreneurs in the current zeitgeist is to drive innovation, re-shape rigid, established processes in business as well as for consumers. They use new viewpoints to pioneer new (business) models which focus on ‘smartness’ rather than the purely monetary and short-sighted models of yesteryear. Fostering and supporting the culture of this current zeitgeist is a mayor challenge for entre- and intrapreneurial support infrastructures, namely startup centres and innovation hubs of universities and other public institutions as well as innovation centres of private companies. Hereby, support may range from access to funding over provision of resources such as offices or computing hardware to coaching in the development of business ideas and strategic roadmaps for product and service deployment. In this paper, we focus on describing the status-quo of afore- mentioned support infrastructures in Vorarlberg and the Lake Constance region, then extend the scope to existing (international) approaches for aiding founders and inno- vators in the development of smart services. An analysis of success stories of the Vorarlberg startup centre ‘startupstube’ and other initiatives including their compar- ison to international counterparts builds the basis for a methodological framework for (service science) coaching in entre- and intrapreneurial support infrastructures. The paper is concluded by the description of a framework for choosing the right methods and tools to create service value in entre-/intrapreneurship based upon tested, proven know-how and for defining support infrastructure needs based upon pre-defined stakeholder and target groups as well as the (industry) sectors of the innovators.
In 2021, a prominent Austria dairy producer suffered from an IT attack and was completely paralysed. Without clearly defined mitigation measures in place, major disruptions were caused alongside the whole supply chain, including logistics service providers, governmental food safety bodies, as well as retailers (i.e., supermarkets and convenience stores). In this paper, we ask the question how digitisation and digital transformation impact IT security, especially when considering the complex company ecosystems of food production and food supply chains in Austria. The problem statement stems from a gap in knowledge of key differences in approaches towards IT security, resilience, risk management and especially business interfaces between food suppliers, supermarkets, distributors, logistics and other service providers. In order to answer related research questions, firstly, the authors conduct literature research, and highlight common guidelines and standardisation as well as look at state-based recommendations for critical infrastructure. In a second step, the paper describes a quantitative and qualitative survey with Austrian food companies (producers and retailers) which is described in detail in the paper. A description of recommended measures for the industry, further steps, as well as an outlook conclude the paper.
Through mandatory ESG (environmental, social, governance) reporting large companies must disclose their ESG activities showing how sustainability risks are incorporated in their decision-making and production processes. This disclosure obligation, however, does not apply to small and medium-sized enterprises (SME), creating a gap in the ESG dataset. Banks are therefore required to collect sustainability data of their SME customers independently to ensure complete ESG integration in the risk analysis process for loans. In this paper, we examine ESG risk analysis through a smart science approach laying the focus on possible value outcomes of sustainable smart services for banks as well as for their (SME) customers. The paper describes ESG factors, how services can be derived from them, targeted metrics of ESG and an ESG Service Creation Framework (business ecosystem building, process model, and value creation). The description of an exemplary use case highlighting the necessary ecosystem for service creation as well as the created value concludes the paper.
Purpose: Although there is an apparent potential in using data for advanced services in manufacturing environments, SMEs are reluctant to share data with their ecosystem partners, which prevents them from leveraging this potential. Therefore, the purpose of this paper is to analyse the reasons behind these resistances. The argumentation paves the way for elaborating countermeasures that are adequate for the specific situation and the typical capabilities of SMEs.
Design/Methodology/Approach: The analysis is based on literature research and in-depth interviews with management representatives of 15 companies in manufacturing service ecosystems. Half of these are manufacturers and the other half technology or service providers for manufacturers. They are SMEs or partly larger companies operating in structures that are typical for SMEs.
Findings: Data sharing hurdles are investigated in the five dimensions, 1. quantifying the value of data, 2. willingness to share data and trust, 3. organizational culture and mindset, 4. legal aspects, and 5. security and privacy. The ability to quantify the value of data is a necessary but not sufficient precondition for data sharing, which must be enabled by adequate measures in the other four dimensions.
Originality/Value: The findings of this empirical study and the solution approach provide an SME-specific framework to analyze hurdles that must be overcome for sharing data in an ecosystem.
Manufacturing SMEs can apply the framework to overcome the hurdles by specific insights and solution approaches. Furthermore, the analysis illustrates the future research direction of the project towards a comprehensive solution approach for data sharing in a manufacturing ecosystem.
The design and development of smart products and services with data science enabled solutions forms a core topic of the current trend of digitalisation in industry. Enabling skilled staff, employees, and students to use data science in their daily work routine of designing such products and services is a key concern of higher education institutions, including universities, company workshop providers and in further education. The scope and usage scenario of this paper is to assess software modules (‘tools’) for integrated data and analytics as service (DAaaS). The tools are usually driven by machine learning, may be deployed in cloud infrastructures, and are specifically targeted at particular needs of the industrial manufacturing, production, or supply chain sector.
The paper describes existing theories and previous work, namely methods used in didactics, work done for visually designing and using machine learning algorithms (no-code / low- code tools), as well as combinations of these two topics. For tools available on the market, an extended assessment of their suitability for a set of learning scenarios and personas is discussed.
Arbeitspaket 3: Ausschöpfung des Innovationspotentials von smarten Technologien - FH Vorarlberg
(2022)
Small and medium-sized enterprises often face resource deficits and there- fore depend on cooperating with other actors to stay innovative in a competitive environment. Establishing and maintaining actual co-creation and service inter- action strategies however is challenging. A reason for this is the complexity of finding methodologies and tools to create valuable outcome and the lack of knowledge of collaboration toolsets, also in virtual environments. This paper introduces an Innovation-Method-Framework consisting of innovation methods for increased service interaction and value co-creation among service stakeholders. Also, toolsets for the framework’s practical application are provided.
Smart services disrupt business models and have the potential to stimulate the circular economy transition of regions, enabling an environmentally friendly atmosphere for sustainable and innovation-driven growth of regions. Although smart services are powerful means for deploying circular economy goals in industrial practices, there is little systematic guidance on how the adoption of smart services could improve resource efficiency and stimulate smart regional innovation-driven growth, enabled through circular design. Implemented in the scope of Vorarlberg’s smart specialization strategy, this paper contributes to the literature on the circular economy and regional innovation-driven growth by assessing critical factors of the value creation and value capture implemented within the scope of the quadruple helix system. By identifying the main challenges and opportunities of collaborative value creation and value capture in setting-up smart circular economy strategies and by assessing the role of innovation actors within the quadruple helix innovation system, the study provides recommendations and set of guidelines for managers and public authorities in managing circular transition. Finally, based on the analysis of the role of actors in creating shared value and scaling-up smart circular economy practices in the quadruple helix innovation systems, the paper investigates the role of banks as enablers of circular economy innovation-driven regional growth and smart value creation.
