International Management & Leadership
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The term start-up has become indispensable when new ideas are to be turned into business ventures. The number of start-ups is continuously increasing, but at the same time, many new start-ups are marked by failure. The successful path from start-up to a stable business model is to be explored in more detail in this thesis. The focus here is on the various success factors and how decisive they are.
At present, start-ups are mainly focusing on the area of digitalisation, not only triggered by the Covid19 pandemic but also by the high demand for digital products and services. In the past, start-ups founded in Silicon Valley/USA have been incredibly successful. Nevertheless, currently many other countries offer decisive advantages for start-ups and are therefore more attractive than the Silicon Valley. In Europe, Spain stands out with a rapidly growing start-up scene, primarily in the metropolises of Madrid and Barcelona.
This Master's thesis aims to empirically investigate the interrelationships of the necessary success factors in the start-up scene for the country of Spain. The focus of the study here is on the digitalisation industry. Qualitative content analysis is used for closer examination and is carried out through expert interviews. Qualitative research allows a much deeper insight into the interviewees' personal experiences and examines non-measurable factors. The subsequent evaluation is intended to present correlations and provide new insights. In summary, a list of recommendations is generated to provide future founders with suitable suggestions and advice right from the start.
In the context of this master thesis, general tensions within the relationship between headquarters and their subsidiaries are examined using the practical example of a Swiss company with its subsid-iary in Kenya. Thereby, the influence of cultural aspects and the associated different expectations on management and leadership are emphasized. In doing so, two countries are compared which have not yet been considered in the same context. The objective of this master thesis is to develop a framework that enables the headquarter in the German speaking area of Switzerland and the sub-sidiary in the Bantu speaking area of Kenya to overcome cultural barriers and to increase mutual understanding in the business context. This will facilitate the identification of potentially dysfunc-tional aspects in the working relationship and provide a basis for optimizing the existing business relationship between the Swiss headquarter and the Kenyan subsidiary.
This thesis addresses the overarching question of what the two business entities need to know about each other in terms of cultural characteristics and emerging differences in business practices (in terms of management/leadership) in order to improve the overall cooperation and working rela-tionship between the headquarter and its subsidiary. Thus, the following topics are emphasized with-in this thesis: tensions within the headquarter/subsidiary relationship, concise country profiles of Switzerland and Kenya including a cultural overview of both countries, cultural concepts including organizational culture, common leadership theories related to the situational leadership approach, and finally, an evaluation of the current status quo in the working relationship between the Swiss headquarter and the Kenyan subsidiary based on interviews.
Companies worldwide and, therefore, companies from Vorarlberg face a common problem: the lack of skilled workers that led to the so-called “war for talents” in the last decades. This problem encouraged scientists to investigate the importance of many different monetary incentives and non-cash benefits to win this war for talents. This master’s thesis aims to examine if and how companies in Vorarlberg already use non-cash benefits. Furthermore, the most important benefits and their influence on the attractiveness of job advertisements are identified.
For this purpose, interviews with three HR managers from companies in Vorarlberg are carried out. Subsequently, in a quantitative survey, 21 different monetary incentives and non-cash benefits, intangible non-cash benefits, and corporate culture are evaluated by 316 participants. Furthermore, the participants ranked five different job advertisements to conceive results on the research questions.
The results clearly show that non-cash benefits are far more critical for future employees than classical monetary incentives. Although the number of international participants was lower than the number of Austrian and German participants (41 to 81 to 194), it is still obvious that independent of nationality, non-cash benefits can lead to a competitive advantage for companies in Vorarlberg. The interviews show that companies already work with such benefits in their daily business but do not strategically communicate on the topic.
To summarize, it can be concluded that a variety of non-cash benefits should be implemented within a company and also should be mentioned in job advertisements as they can help to attract more applicants not only from Austria but also from abroad and, therefore, help to win the war for talents.
Leadership, leader-follower relationship, and
subordinates’ behaviors during the Covid-19
pandemic
(2021)
This master thesis investigates leadership traits and how they can drive success within international organizations in the digital era. The basic principles of what defines a leader have undergone significant scrutiny throughout the past one hundred years, however, the digital revolution has created the most upset when considering the requirements for efficient leadership.
This paper utilizes a literature review to first determine how modern leadership theory developed and the implications of current research, followed by an empirical study designed to collect real-world data which represents how current leaders active in various industries understand their role as a leader and what skills they use to promote success within their organization.
Cross-examination of these sources indicates that the most effective leaders employ a combination of Transformational Leadership Theory and Emotional Intelligence-based leadership. The extent to which a leader must individualize their style is strongly contingent on the organizational culture, the individual employees, and the external environment. While traits such as communication, charisma, and trustworthiness are certainly strong indications of an efficient leader, agility and adaptability clearly stand out as the traits which are most required for highly effective leaders in the digital era.
This paper gives an insight into how cybersecurity is built inside and outside banks in Austria. The research was conducted based on information received from bank representatives in Austria as well as on literature, participation in various kinds of online conferences, and so on. The main objective of this paper was to investigate the cybersecurity execution scheme and to consider the possible impact of the cultural factor on cybersecurity execution. Due to a force majeure situation like coronavirus, the author was able to obtain little information from participants, but even this helped to draw satisfactory conclusions and make recommendations to banks. Thanks to the vast amount of literature and research, confirmation of the factor under study was found, confirming the relevance of the work and the potential for further research.
The research activity described in this master thesis focus on global leadership in team sport. Football head coaches working or who have worked in the globalised Big Five leagues of England, France, Germany, Spain and Italy are investigated. These leagues are host to players, staff, executives, fandoms and head coaches from around the globe. Sport in general is posed as a valid platform to investigate global leadership. Elite and globalised clubs in association football are further posed the archetype of global sport. Head coaches at the helm of the on-field and off-field teams are hypothesised as global leaders, due to their squad, staff and networks of global nature and the span of their influence on individuals around the globe.
It is proposed that investigations of the leadership in this setting can usefully contribute to insights on global leadership. The research activity follow an exploratory purpose resulting from a gap found in the literature review. The research design framework is a first sequential loop of Ground Theory methodology with the aim to identify useful hypotheses for future theoretical sampling. Secondary data was gathered and analysed qualitatively. The data stems from the public domain and statements from interviews, commentaries, biographies, and conferences on or by the head coaches. The theoretical framework of the presented re-search covers the personal traits and attributes of the investigated individuals.
Findings both overlap and contrast with findings from other global leadership research activities. The differences were identified in properties of the global sport business such as constant public attention. Based on the findings from the purposive sampling and acknowledging applicable limitations on the findings, hypotheses for theoretical sampling are proposed. Theoretical sampling is the next step in the workflow of the Grounded Theory methodology used for this study.
Whenever foreign activities turn out to be essential to ensure the company's goals and competitiveness, companies become international. New markets, new lucrative resources promise profitable growth. The new step beyond the national borders requires careful consideration based on the political conditions of the target market (e.g. stability of the political system, social peace, legal certainty, institutional barriers to market entry, attitude to direct investment). The legal framework, such as state funding, environmental protection laws, tax legislation, state requirements or bureaucratic regulations, appear to be at least as relevant too. However, SMEs often lack the capacity and/or courage to take this step. Political authorities at the European level and below are aware of this problem. Numerous studies show that internationalisation is not only necessary to improve competitiveness, but greatly promote innovation, e.g. within international collaborations, it is important to get the authorities to treat these issues with special attention. Governmental promotion is supposed to work in terms of establishing regional balance and supporting socially relevant topics and research. Nevertheless, despite the willingness to support SMEs in their cross-border projects, billions of released Euros are lying around and have not been used. It seems reasonable to assume money is not easy to come by. Enormous bureaucratic hurdles are on everyone's lips. But is that the only reason? Are the people sufficiently informed to be able to take advantage of the numerous financing opportunities? Or is there even more behind the invisible hurdle at first glance? To ascertain this circumstance more precisely, an in-depth analysis to answer the research question ‘what can the institutions do better to make it easier for SMEs to access funding?’ is required.