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Taktiken für rentables Omni-Channel-Management
Author: | Thomas Metzler, Thomas Rudolph, Marc Linzmajer |
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ISSN: | 1865-7516 |
ISSN: | 1865-6544 |
Parent Title (German): | Marketing Review St. Gallen |
Document Type: | Article |
Language: | German |
Year of publication: | 2020 |
Release Date: | 2021/01/28 |
Tag: | Cross-Channel Management; Marketing; Multichannel Management; Omni-Channel Management |
Volume: | o.Jg. |
Issue: | H. 6: After the Hype |
First Page: | 54 |
Last Page: | 62 |
Organisationseinheit: | Wirtschaft |
Open Access?: | nein |
Peer review: | wiss. Beitrag, peer-reviewed |
Publicationlist: | Metzler, Thomas |