Japanese multinational enterprises in China: successful adaptation of marketing strategies
Author: | P. Buckley, Sierk A. Horn |
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DOI: | https://doi.org/10.1016/j.lrp.2009.06.006 |
Parent Title (English): | Long Range Planning |
Document Type: | Article |
Language: | English |
Year of publication: | 2009 |
Release Date: | 2020/07/15 |
Volume: | 42. Jg. |
Issue: | H. 4 |
First Page: | 495 |
Last Page: | 517 |
Organisationseinheit: | Wirtschaft |
Peer review: | wiss. Beitrag, peer-reviewed |
Publicationlist: | Horn, Sierk |