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Japanese multinational enterprises in China: successful adaptation of marketing strategies

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Metadaten
Author:P. Buckley, Sierk A. Horn
DOI:https://doi.org/10.1016/j.lrp.2009.06.006
Parent Title (English):Long Range Planning
Document Type:Article
Language:English
Year of publication:2009
Release Date:2020/07/15
Volume:42. Jg.
Issue:H. 4
First Page:495
Last Page:517
Organisationseinheit:Wirtschaft
Peer review:wiss. Beitrag, peer-reviewed
Publicationlist:Horn, Sierk