Refine
Year of publication
- 2021 (1)
Document Type
- Master's Thesis (1)
Language
- English (1)
Has Fulltext
- yes (1)
Is part of the Bibliography
- no (1)
With green cosmetics becoming widely used in Germany, this research would like to fill a research gap and investigate the impact of transatlantic transportation on the willingness of German customers to purchasing the product. With growing environmental awareness this information might be decisive for companies willing to expand internationally. They can take it into consideration when creating their international expansion strategy and deciding for the mode of entry.
Current research also explores the option of targeting the customers with marketing messages to share information about the low environmental impact of the transatlantic transport. It tests different marketing messages and analyses their impact on green purchase intention.