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This research seeks to explore the cultural impact in the development of a new product, and if operational CRM (CRM technologies) can bring these two concepts together. As an industrial designer, the researcher finds it fascinating to explore how the abilities that a designer uses can help to solve users' problems could be implemented into structural or strategic decision-making of a company. Therefore, the researcher believes that the results might bring value to the head of international teams in charge of Product Development, by bringing some ideas for what is essential to consider in these processes and how CRM could become a relevant tool to satisfy customers and users.
This research generates value to international management and leadership studies because it brings the management of new product development from an organizational point of view within an international context to the forefront. It also builds an understanding of what to consider when the value chain is decentralized and involves international collaboration in product development processes. And positive elements and/or problems that may arise concerning culture and the role of the CRM within this process.
Fear of failure is a major factor influencing entrepreneurial actions. Since the female quota for startups and self-employment is still lower than for men, the aim is to determine the extent to which the fear of failure is incorporated into the entrepreneurial actions of women in Austria. The trailblazer and pioneer in female entrepreneurship America is used as an international benchmark for evaluation. A quantitative survey was conducted among women from Austria and America on their fears of failure related to self-employment and their aspirations to become self-employed. There were significant differences in the quantitative study between self-employed and non-self-employed women, irrespective of their country of origin. As a result, recommendations for action were created to reduce the influence of Fear of Failure on entrepreneurial actions of Austrian women.