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Daten im B2B-Ökosystem teilen und nutzen: Wie KMU Voraussetzungen schaffen und Hürden überwinden
(2024)
«Big Data» haben ein großes Potenzial, um die Wertschöpfung effizienter zu gestalten oder um Innovationen hervorzubringen. Daten werden oft an der Schnittstelle zwischen mehreren Akteuren in Business-to-Business-Ökosystemen generiert und sie müssen zwischen den Akteuren geteilt werden. Unternehmen tun sich jedoch schwer damit, Daten in Werte zu transferieren und die Daten im Ökosystem zu teilen. Ursächlich sind weniger technische Gründe als organisationale Rahmenbedingungen. Der Beitrag identifiziert fünf Perspektiven, die Hürden und Voraussetzungen in diesem Prozess darstellen: (1) eine datengetriebene Organisationskultur, (2) Vertrauen zwischen den Akteuren, (3) die Konkretisierung des Wertes von Daten, (4) Datensicherheit und (5) rechtliche und Governance-Aspekte. Eine Fallstudie eines typischen Daten-Ökosystems um ein produzierendes KMU konkretisiert diese Voraussetzungen und Hürden. Es zeigt sich, dass sich Unternehmen, die Daten im Ökosystem teilen möchten, ganzheitlich verändern müssen.
Small and medium-sized enterprises often face resource deficits and there- fore depend on cooperating with other actors to stay innovative in a competitive environment. Establishing and maintaining actual co-creation and service inter- action strategies however is challenging. A reason for this is the complexity of finding methodologies and tools to create valuable outcome and the lack of knowledge of collaboration toolsets, also in virtual environments. This paper introduces an Innovation-Method-Framework consisting of innovation methods for increased service interaction and value co-creation among service stakeholders. Also, toolsets for the framework’s practical application are provided.
Purpose: Although there is an apparent potential in using data for advanced services in manufacturing environments, SMEs are reluctant to share data with their ecosystem partners, which prevents them from leveraging this potential. Therefore, the purpose of this paper is to analyse the reasons behind these resistances. The argumentation paves the way for elaborating countermeasures that are adequate for the specific situation and the typical capabilities of SMEs.
Design/Methodology/Approach: The analysis is based on literature research and in-depth interviews with management representatives of 15 companies in manufacturing service ecosystems. Half of these are manufacturers and the other half technology or service providers for manufacturers. They are SMEs or partly larger companies operating in structures that are typical for SMEs.
Findings: Data sharing hurdles are investigated in the five dimensions, 1. quantifying the value of data, 2. willingness to share data and trust, 3. organizational culture and mindset, 4. legal aspects, and 5. security and privacy. The ability to quantify the value of data is a necessary but not sufficient precondition for data sharing, which must be enabled by adequate measures in the other four dimensions.
Originality/Value: The findings of this empirical study and the solution approach provide an SME-specific framework to analyze hurdles that must be overcome for sharing data in an ecosystem.
Manufacturing SMEs can apply the framework to overcome the hurdles by specific insights and solution approaches. Furthermore, the analysis illustrates the future research direction of the project towards a comprehensive solution approach for data sharing in a manufacturing ecosystem.
In 2021, a prominent Austria dairy producer suffered from an IT attack and was completely paralysed. Without clearly defined mitigation measures in place, major disruptions were caused alongside the whole supply chain, including logistics service providers, governmental food safety bodies, as well as retailers (i.e., supermarkets and convenience stores). In this paper, we ask the question how digitisation and digital transformation impact IT security, especially when considering the complex company ecosystems of food production and food supply chains in Austria. The problem statement stems from a gap in knowledge of key differences in approaches towards IT security, resilience, risk management and especially business interfaces between food suppliers, supermarkets, distributors, logistics and other service providers. In order to answer related research questions, firstly, the authors conduct literature research, and highlight common guidelines and standardisation as well as look at state-based recommendations for critical infrastructure. In a second step, the paper describes a quantitative and qualitative survey with Austrian food companies (producers and retailers) which is described in detail in the paper. A description of recommended measures for the industry, further steps, as well as an outlook conclude the paper.