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The thorny issue of time
(2023)
The role of entrepreneurs and intrapreneurs in the current zeitgeist is to drive innovation, re-shape rigid, established processes in business as well as for consumers. They use new viewpoints to pioneer new (business) models which focus on ‘smartness’ rather than the purely monetary and short-sighted models of yesteryear. Fostering and supporting the culture of this current zeitgeist is a mayor challenge for entre- and intrapreneurial support infrastructures, namely startup centres and innovation hubs of universities and other public institutions as well as innovation centres of private companies. Hereby, support may range from access to funding over provision of resources such as offices or computing hardware to coaching in the development of business ideas and strategic roadmaps for product and service deployment. In this paper, we focus on describing the status-quo of afore- mentioned support infrastructures in Vorarlberg and the Lake Constance region, then extend the scope to existing (international) approaches for aiding founders and inno- vators in the development of smart services. An analysis of success stories of the Vorarlberg startup centre ‘startupstube’ and other initiatives including their compar- ison to international counterparts builds the basis for a methodological framework for (service science) coaching in entre- and intrapreneurial support infrastructures. The paper is concluded by the description of a framework for choosing the right methods and tools to create service value in entre-/intrapreneurship based upon tested, proven know-how and for defining support infrastructure needs based upon pre-defined stakeholder and target groups as well as the (industry) sectors of the innovators.
Schreiblehre und KI – Teil 3: Erste Schlussfolgerungen aus dieser Erfahrung für die Schreiblehre
(2023)
Redundanz und Varietät
(2023)
Il presente capitolo è incentrato su uno dei nuovi paradigmi di produzione e consumo, l’economia circolare – i.e., “un’economia in cui gli scarti e l’inquinamento sono minimizzati grazie al design consapevole di prodotti, processi e servizi, il valore delle risorse è mantenuto il più a lungo possibile e i sistemi naturali vengono rigenerati” (Gusmerotti et al., 2020, p. 9). L’elaborato si focalizza in particolare su uno dei modelli di business considerati “circolari” (CBM) (Linder e Williander, 2017), il product-as-a-service (PaaS da qui in poi) (Lacy et al., 2016). Alla base di questo modello di business vi è l’idea che i clienti non acquisiscono la proprietà dei beni, bensì li utilizzano al pari dei servizi, a fronte di un pagamento, come riporta la letteratura concernente i product-service systems (PSS) (Lacy et al., 2016; Mont, 2002; Tukker e Tischner, 2006; Tukker, 2015). Questo approccio al consumo rientra nel più complesso fenomeno della servitizzazione, la quale comporta “l’innovazione nelle capacità e nei processi di un’impresa, in modo che essa possa meglio creare valore – per il cliente e l’impresa stessa – passando dalla vendita di prodotti alla vendita di sistemi di prodotto-servizio” (Neely, 2009, p. 10).
International Entrepreneurship explains the opportunities and challenges facing internationalizing entrepreneurial ventures. The book inlcudes a thorough discussion of fundamentals as well as contemporary research findings. Numerous cases, featuring diverse contexts, illustrate theory and help classroom use.